Digital Marketing Engineer

1 week ago

Mumbai, Maharashtra, India Talisman Hr Solutions Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Title: Digital Marketing Engineer

Role Overview:

The Digital Marketing Engineer will act as the bridge between our technical and marketing teams

understanding our products deeply while promoting them strategically across digital platforms. The

role involves lead generation, email marketing, LinkedIn outreach, and technical content creation

with a focus on measurable business growth.

Key Responsibilities:

  • Develop and execute digital marketing strategies for global B2B promotion of Conex

products.

  • Use LinkedIn Sales Navigator and related tools to identify decision-makers in target

industries.

  • Design, create and send professional email campaigns using Canva or similar design tools.
  • Write and edit technical marketing content for emails, blogs, and social media.
  • Handle mass mailing and monitor campaign metrics.
  • Conduct cold calls and digital follow-ups to convert leads into opportunities.
  • Coordinate with production and sales teams to align product data, specifications, and visuals.
  • Maintain and enhance the companys online visibility across digital platforms.
  • Support exhibitions, digital catalogs, and online product promotions.

Desired Skills & Competencies:

  • Sound understanding of mechanical or metallurgical engineering products.
  • Proficiency in LinkedIn Sales Navigator, email marketing and CRM tools.
  • Strong command of English content writing and communication.
  • Creative skills in Canva or equivalent graphic tools.
  • Logical reasoning, analytical ability, and a disciplined approach to problem-solving.
  • Confidence in professional email and phone communication with global clients.
  • Familiarity with mass mailing tools and B2B lead generation strategies.

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