AI growth marketing

4 days ago

Pune, Maharashtra, India Weekday AI Full time ₹ 48,00,000 - ₹ 1,44,00,000 per year

This role is for one of the Weekday's clients

Salary range: Rs Rs ie INR 8-15 LPA)

Min Experience: 2 years

Location: mumbai, pune, Rajasthan, Gujrat

JobType: full-time

We are seeking a creative and data-driven AI Growth Marketing Specialist to drive content, campaigns, and lead generation for our products. This role combines strategic messaging, AI-driven content creation, and campaign execution to grow brand visibility, engagement, and conversions.

Requirements
Key Responsibilities
  • Content & Messaging: Develop positioning, messaging, and GTM collateral including decks, case studies, one-pagers, and ABM packs.
  • Narrative Building: Translate insights from SMEs and customers into story-driven marketing assets.
  • Campaign Execution: Plan, run, and optimize integrated campaigns across paid and organic channels.
  • Performance Tracking: Measure and report on KPIs such as meetings, pipeline, CTR, CPC, and ROAS.
  • Social Marketing: Manage founder and brand handles (LinkedIn, X, YouTube, Reddit) with a consistent and engaging voice.
  • Content Creation: Write posts, carousels, and snippets that enhance visibility and thought leadership.
  • Web & Conversion: Draft landing pages, blogs, and ad copy to drive engagement and conversions.
  • Collaboration: Work closely with design and development teams to ensure brand clarity and consistency.
  • AI-Driven Workflow: Leverage AI tools for ideation, content creation, analytics, and automation to scale output.
Success Metrics (90–120 Days)
  • Deliver 2–3 integrated content or growth campaigns per month with clear goals for meetings and pipeline.
  • Establish consistent social media cadence for founder and company accounts with measurable engagement.
  • Achieve strong narrative clarity across all marketing channels and assets.
  • Drive a +30% increase in demo requests or lead conversions.
Requirements
  • 0–3 years of experience in SaaS, enterprise, or tech marketing (startup or agency experience preferred).
  • Strong writing skills with the ability to produce clear, strategic, and persuasive marketing content.
  • Hands-on experience running campaigns and tracking performance metrics.
  • Familiarity with AI marketing and automation tools such as Webflow, ChatGPT, Perplexity, Notion AI, Zapier, HubSpot, GA4, LinkedIn Ads, and Google Ads.
  • Proven ownership of GTM campaigns or product launches with measurable outcomes.
Nice-to-Haves
  • Basic SEO knowledge.
  • Light video editing skills.
  • Experience in event marketing or community building.

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