Product Specialist

1 day ago

Mumbai, Maharashtra, India HemexDx Pvt Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Position: Product Specialist

Company: HemexDx Pvt Ltd.

Location: Vashi, Navi Mumbai

Department: Marketing

Employment Type: Full-time

About the Role
We are seeking a dynamic and creative Product Specialist who will bridge the gap between product marketing, digital branding, and content creation. This role requires someone with a blend of marketing strategy, digital expertise, design creativity, and storytelling skills to effectively position our products and engage target audiences across multiple channels.

You will be responsible for conceptualizing, creating, and executing marketing campaigns, managing social media presence, designing impactful creatives, producing engaging videos, and developing high-quality content to strengthen brand visibility and drive product adoption.

Key Responsibilities
1. Product Marketing & Strategy

  • Understand product features, USPs, and market positioning to create compelling narratives
  • Plan and execute digital campaigns to promote product launches and key events

  • Track, analyze, and report marketing KPIs to optimize campaign performance

  • Social Media Marketing

  • Develop and execute social media strategies across LinkedIn, Instagram, Facebook, X, and YouTube

  • Create daily/weekly content calendars and manage community engagement

  • Monitor trends, competitors, and audience insights to boost reach and engagement

  • Digital Marketing

  • Plan and execute Campaign ads, email marketing, and lead-generation campaigns

  • Use Google Analytics, Meta Ads, and LinkedIn Campaign Manager to measure performance and ROI

  • Graphic Designing & Video Editing

  • Design creative assets for social media, website, emailers, brochures, and campaigns

  • Edit and produce engaging videos, including product demos, explainer videos, and testimonials
  • Maintain visual brand consistency across all digital platforms

  • Use tools like Adobe Creative Suite, Canva, Figma, or similar for high-quality content

  • Content Creation & Copywriting

  • Write compelling blogs, case studies, captions, and marketing collaterals

  • Develop engaging storytelling formats for product promotion and brand awareness

Required Skills & Qualifications

  • Bachelor's/Master's degree in Marketing, Digital Media, Biotechnology, Life Sciences, or a related field
  • 1–2 years of relevant experience in digital marketing, content creation, or product marketing
  • Strong understanding of social media trends, SEO, and digital advertising
  • Proficiency in graphic design tools (Adobe Photoshop, Illustrator, Canva, Figma,etc.)
  • Experience in video editing tools (Premiere Pro, After Effects, CapCut,etc.)
  • Excellent storytelling, communication, and copywriting skills
  • Ability to manage multiple projects simultaneously with attention to detail
  • Analytical mindset to interpret campaign data and market insights
  • KOL/social media Influencer management and engagement

Key Traits We're Looking For

  • Creative storyteller with a keen eye for design and aesthetics
  • Strategic thinker who aligns marketing initiatives with business goals
  • Self-driven and proactive individual who thrives in a fast-paced environment
  • Passionate about digital trends, content innovation, and brand-building

Why Join Us?

  • Opportunity to work on innovative products that make a real-world impact
  • Exposure to strategic marketing, digital campaigns, and creative content
  • Collaborative and growth-oriented work culture
  • Freedom to experiment with creative ideas and modern marketing tools

  • Product Specialist

    5 days ago

    Mumbai, Maharashtra, India Yamlab Services Full time ₹ 4,00,000 - ₹ 8,00,000 per year

    Job description Product Specialist required by Labtron Equipment Labtron Equipment looking for Product Specialist for Mumbai office. Interested can share their Resumes to Mail id Contact

  • Product Specialist

    1 day ago

    Mumbai, Maharashtra, India GOQii Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Company DescriptionGOQii is a global preventive healthcare platform powered by technology, built around people, and backed by strong partnerships. We aim to create a better future for health through our innovative solutions. Join us in our mission to #BeTheForce for good health and well-being.Role DescriptionWe are seeking a dynamic and charismatic Product...

  • Product Specialist

    24 hours ago

    Mumbai, Maharashtra, India Helles Talent Solutions Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    we are seeking a Product Specialist, for construction chemicals product line, with an experience of 3 to 5 yrs. Loc - MumbaiIndustry - Building Materials (CC Division) Required Candidate profileExcellent communication skillsConstruction Chemicals only; preferably grouts with technical understanding of the productCandidates should be able to understand the...

  • Product Specialist

    1 day ago

    Mumbai, Maharashtra, India BD Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Description SummaryJob DescriptionP3-14638Job Description for Product Specialist | Surgery business, BDI (Target JG 3B)Department OverviewBD is one of the largest global medical device companies in the world and is advancing the world of health by improving medical discovery, diagnostics, interventional and the delivery of care. The mission of the BDI -...

  • Product Specialist

    1 day ago

    Mumbai, Maharashtra, India Universal High School ICSE - Dahisar Full time ₹ 3,15,000 - ₹ 4,20,000 per year

    We are looking for a proactive and organized Product Specialist to support and guide schools in effectively using Ether, our educational platform. You will be the main point of contact for multiple schools and help them get the best out of the product.Key Responsibilities:* Coordinate with multiple schools to ensure smooth implementation of Ether* Conduct...

  • Product Specialist

    1 day ago

    Mumbai, Maharashtra, India SPC Management Services Full time ₹ 5,00,000 - ₹ 7,00,000 per year

    Job descriptionHiring for Product Specialist Industry : Sales & MarketingSalary Budget : 5 LPA - 7 LPAWorking Days : 6 DaysShift Timing : General ShiftLocation : Dadar, MumbaiRole & responsibilities :Achieve sales targets, submitting weekly/monthly reports.Provide technical/tactical support to sales teams across India.Create brand awareness through business...

  • Product Specialist

    2 weeks ago

    Mumbai, Maharashtra, India Kotak Mahindra Bank Full time ₹ 10,00,000 - ₹ 25,00,000 per year

    Product Specialist-DEBT CAPITAL MARKETS-Sales Wholesale Banking-BET-Product Manager Grade – M4/M5 | Location: Mumbai Job ID: 152757 Business Excellence Team (BET) is a unit within WBG that is responsible for identifying and executing management strategies to drive the key objectives of transformation, growth and profitability for WBG. Job Role...

  • Product Specialist

    2 weeks ago

    Navi Mumbai, Maharashtra, India The Lubrizol Corporation Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Summary Of The RoleSupport the Product Management (Engine Additives) team to defend and grow the business comprising ofHeavy Duty Commercial, Large Engines, Passenger Car Motor Oil and Small Engine business in India,Middle East & Africa (IMEA) region in line with the regional growth strategy.Responsibilities / AccountabilitiesWorking alongside the Product...

  • Xtrackers Product Specialist, AVP

    23 hours ago

    Mumbai, Maharashtra, India Deutsche Bank Full time ₹ 10,00,000 - ₹ 25,00,000 per year

    Job Title: Xtrackers Product Specialist, AVPLocation: Mumbai, IndiaRole Description :In this role, you will elevate our ability to quickly derive actionable intelligence from product and market data, thereby enabling our product specialists and client coverage colleagues to better and more efficiently service our clients.You will provide holistic...

  • Video Production Specialist

    2 weeks ago

    Mumbai, Maharashtra, India Graviti Properties Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job Title:Video Production SpecialistLocation:Dubai, UAE & India MumbaiDepartment:Marketing / CreativeReports To:Marketing Manager / Digital Marketing HeadPosition Overview:We are seeking a highly creative and skilledVideo Production Specialistto plan, shoot, edit, and produce high-quality video content that showcases our properties, brand stories, and...