Social Media Manager

4 days ago

Pune, Maharashtra, India ALIV - Regenerative Wellness Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Location:
Pune |
Type:
Full-time

About ALIV

ALIV is a regenerative wellness clinic offering
personalized IV therapies
and
Autologous Cell Therapy
. We focus on preventative care and healthy aging.

Role Summary

Own ALIV's organic social presence end to end—build
engagement, organic followers, and brand trust
across platforms. Lead
founder/doctor personal branding
to make complex medical topics simple and relatable for the Indian audience.

Key Responsibilities

  • Strategy & Calendar:
    Define platform-wise goals, content pillars, and a monthly/weekly calendar (IG, YouTube/Shorts, LinkedIn, X).
  • Personal Branding:
    Plan and produce thought-leadership posts, founder stories, clinic behind-the-scenes, Q&As, and media features.
  • Content Production:
    Write hooks/captions, script Reels, shoot/edit short videos, design posts/carousels, and brief designers/creators.
  • Education-first Storytelling:
    Turn medical inputs into easy, accurate, patient-friendly content (FAQs, myths vs facts, outcomes, care tips).
  • Community & DM Flow:
    Handle comments/DMs, build UGC/testimonial pipelines (with consent), escalate medical queries to clinicians.
  • Growth & Collaboration:
    Run organic collabs with creators/patients, employee-advocacy, and micro-communities (WhatsApp/FB/Telegram).
  • Analytics & Iteration:
    Track KPIs, A/B test hooks/formats, report insights, and refine weekly.
  • Compliance:
    Ensure medical accuracy, no false claims, proper disclaimers, before/after usage norms, and adherence to clinic SOPs.

Must-Have Skills

  • 3–5+ years in
    organic social
    ; portfolio of
    growth + engagement
    results.
  • Strong
    copywriting
    (clear, crisp, Indian audience savvy) + basic
    video editing/design
    (Reels, Shorts, Canva/CapCut/Adobe).
  • Proven
    personal branding
    work for founders/doctors/leaders.
  • Comfortable translating medical inputs into simple content; fluent in
    English + Hindi/Marathi
    (or local language).
  • Hands-on with
    Meta Business Suite
    ,
    LinkedIn
    ,
    YouTube Studio
    ,
    UTMs/GA4
    , and social listening.

Good to Have

  • Healthcare/wellness brand experience.
  • Basic SEO for social, newsletter coordination, and blog repurposing.
  • Experience managing freelancers/creators and studio shoots.

KPIs (Organic)

  • Engagement rate (ER) &
    saves/shares
  • Non-paid reach
    & follower growth
  • Profile visits →
    DMs/website clicks
    (tracked with UTMs)
  • Content output consistency (cadence)
  • Positive brand mentions & response time

Sample Content Pillars

  1. Therapy 101:
    IV, PRP/PRFM, Autologous Cell Therapy explained simply
  2. Safety & Protocols:
    SOPs, hygiene, ethics, consent
  3. Founders' Voice:
    Opinions, case learnings (de-identified), events, awards
  4. Lifestyle & Prevention:
    Habit tips, checklists, myth-busting
  5. Clinic Moments:
    BTS, team, patient journey highlights (with consent)

What We Offer

  • Clear medical review pipeline and training on ALIV protocols
  • Creative freedom with data-backed decision making
  • Growth path:
    Senior SMM / Brand & Community Lead

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