Youtube Channel Manager

Job Summary:

We are seeking a YouTube Channel Manager with substantial experience in YouTube channel growth. This individual will collaborate closely with the tech team, and devise comprehensive strategies to optimize YouTube ad performance for our clients. If you have a passion for digital advertising, love driving impactful results on YouTube, and enjoy mentoring others, wed love to talk with you

Key Responsibilities:

YouTube Channel Growth & Strategy

• Own the end-to-end strategy and execution for VeeFlys YouTube channel to drive consistent growth in subscribers, watch time, engagement, and conversions.
• Develop and implement data-backed content strategies aligned with YouTube SEO, trending topics, and audience behavior.
• Design and execute campaigns to enhance channel visibility, video performance, and overall reach, ensuring alignment with brand and business objectives.
• Plan and optimize content calendars and publishing schedules to maintain a consistent posting rhythm that supports growth goals.
• Continuously test and refine thumbnail designs, metadata, titles, and CTAs to improve audience retention and CTR.

ROI & Performance Optimization

• Define and own channel-level KPIs including subscriber growth, engagement rate, view-through rate, watch time, and ROI on ad campaigns.
• Work with the performance marketing team to optimize YouTube ad strategies that drive traffic, conversions, and lead generation.
• Analyze and interpret YouTube Analytics, Google Ads data, and other performance dashboards to identify insights and growth opportunities.
• Leverage insights to improve video performance, reduce cost per view (CPV), and maximize overall return on investment (ROI).

Leadership & Cross-Functional Collaboration

• Lead, mentor, and guide a team of video editors, designers, and analysts to deliver high-quality, performance-driven video content.
• Collaborate with Creative, Performance Marketing, Tech, and Product teams to ensure cohesive execution of YouTube strategies.
• Act as the key point of contact and decision-maker for all channel-related initiatives from creative direction to paid campaign optimization.
• Foster a data-led, growth-oriented culture within the team, encouraging experimentation and continuous learning.

Reporting, Insights & Innovation

• Present weekly, monthly, and quarterly performance reports with actionable insights and recommendations to leadership.
• Track emerging trends, new features, and algorithm updates on YouTube and integrate them into the channel's strategic roadmap.
• Benchmark channel performance against competitors and industry standards to ensure VeeFly maintains a leading presence in the YouTube marketing ecosystem.
• Identify opportunities for collaborations, influencer tie-ups, or partnerships that can accelerate channel growth and audience reach.

Qualifications & Requirements

• YouTube Channel Growth Expertise: Demonstrated experience in guiding and growing YouTube channels, including content strategy, SEO optimization, and audience development.
• Analytical Skills: Proficiency in data analysis tools and the ability to draw actionable insights from campaign performance.
• Communication & Leadership: Excellent verbal and written communication skills; able to present complex information clearly and persuasively.
• Education: A degree in Marketing, Business, Communications, or related field is preferred but not mandatory if equivalent experience is demonstrated.
• Technical Acumen: Familiarity with YouTube analytics, third-party social media monitoring tools, or other ad tech platforms is a plus.

What We Offer

• Competitive Compensation: A salary and benefits package commensurate with experience.
• Professional Growth: Opportunities to attend conferences, training workshops, and certification programs.
• Collaborative Environment: Work closely with a dynamic tech team and marketing specialists in a fast-paced, innovative setting.

To apply please share your resume