Social Media
1 week ago
Take on a varied role that supports both client work and business expansion.
Company Description
We, Mouseback, are a UK-based boutique Digital Marketing Agency with an office in India. We specialize in digital advertising on Google, LinkedIn, Meta, and Bing Ads. We are a Google Partner agency with a track record of stellar performance for UK clients.
Mouseback is a progressive employer that fosters a culture of growth, learning, and collaboration. You'll gain hands-on experience with global campaigns, contribute to strategic decisions, and develop a deeper understanding of digital marketing analytics within a supportive team environment.
Role Overview: We're seeking a versatile Social Media & Business Development Executive to join our team. This dual-focused role combines hands-on social media marketing with proactive business development, offering an excellent opportunity to develop skills across client delivery and agency growth.
Key Responsibilities
Social Media Marketing (50%)
- Manage and optimise Facebook advertising campaigns for clients
- Create comprehensive campaign strategies and audience targeting plans
- Write detailed creative briefs for designers to develop compelling ad content
- Monitor campaign performance and generate insightful client reports
- Analyse data to identify opportunities for improvement and increased ROI
- Communicate campaign results and recommendations to clients
Business Development (50%)
- Design and execute LinkedIn outreach campaigns using tools such as Waalaxy
- Research and identify signals of buyer intent to target high-potential prospects
- Manage directory submissions and online presence across relevant platforms
- Create compelling proposals and presentations for prospective clients
- Engage strategically in LinkedIn and Reddit communities to build brand awareness
- Identify and research potential clients and market opportunities
- Work closely with the MD to develop and refine business development strategies
Essential Skills & Experience
- Proven experience managing Facebook Ads campaigns
- Strong understanding of social media advertising principles and metrics
- Excellent written communication skills for briefs, proposals, and outreach
- Experience with LinkedIn marketing and outreach automation tools
- Comfortable with data analysis and reporting
- Self-motivated with strong organisational skills
- Ability to manage multiple projects simultaneously
- Confident communicator who can engage with clients and prospects
Desirable Skills
- Experience with other paid social platforms (LinkedIn Ads, Google Ads)
- Familiarity with CRM systems
- Knowledge of B2B marketing and lead generation
- Experience in an agency environment
- Understanding of design principles to effectively brief creative teams
Don't meet every requirement?
We value enthusiasm and the ability to learn. If you're a quick learner with a genuine interest in digital marketing and business development, we'd still love to hear from you. This role offers an excellent career path with exposure to both client-facing work and strategic business growth.
What We Offer
- Opportunity to work across both client delivery and business growth
- Direct collaboration with senior leadership
- Varied role with scope for professional development
- Competitive salary based on experience
- Health Insurance and vouchers.
Office Location: K. K. Nagar, Chennai, Tamil Nadu 600078
Job Type: Full-time
Pay: ₹25, ₹40,000.00 per month
Benefits:
- Health insurance
Work Location: In person
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