Pre-sales Assistant Manager

Job Description: Luxury Property - Pre-sales Assistant Manager (Villa Projects)

Keerthi Estates Hyderabad

Role Summary

Drive first-stage customer engagement and lead qualification for Keerthi Estates' premium villa portfolio (6 Cr+). This sophisticated consultative role requires building relationships with high-net-worth prospects through structured telecalling, needs assessment, and seamless handoffs to the field sales team.

Key Responsibilities

1. Lead Qualification & Nurturing

• Handle inbound inquiries from digital campaigns, portals, and referrals
• Conduct structured telecalling campaigns to warm and cold databases
• Qualify prospects based on budget, timeline, location preferences, and investment intent
• Build detailed customer profiles and buying journey insights

2. Consultative Engagement

• Position villa projects as premium lifestyle and investment opportunities
• Understand customer requirements: family size, amenities, location preferences, investment vs end-use
• Provide comprehensive project information: specifications, amenities, pricing, payment plans
• Address initial queries with sophistication matching customer expectations

3. Appointment Setting & Handoffs

• Schedule site visits and meetings with qualified prospects
• Coordinate with field sales team for smooth lead transitions
• Provide detailed customer briefs to maximize visit conversion
• Follow up post-visit to ensure engagement continuity

4. Database Management & Nurturing

• Maintain comprehensive CRM records with interaction history and preferences
• Develop long-term nurturing campaigns for prospects not ready to buy immediately
• Segment database based on buying stage, budget, and engagement level
• Execute personalized follow-up strategies

5. Market Intelligence & Feedback

• Capture customer feedback on pricing, features, and competitor comparisons
• Monitor market sentiment and buying patterns in the luxury segment
• Provide insights on customer objections and market positioning opportunities
• Report trends to sales leadership for strategy refinement
• Best Practices for Luxury Villa Pre-Sales

Communication Excellence

• Professional Tone & Language
• Use sophisticated, consultative language avoiding sales jargon
• Speak slowly and clearly, allowing customers time to process information
• Address customers as "Sir/Madam" initially, transitioning to names once rapport is built
• Maintain professionalism even during casual conversations

Product Knowledge Mastery

• Understand villa specifications, floor plans, and premium amenities in detail
• Know neighborhood advantages: schools, hospitals, connectivity, future developments
• Be aware of comparable projects and positioning strategies
• Understand financing options and documentation processes

Consultation Approach

• Ask open-ended questions to understand lifestyle needs and investment goals
• Listen actively and take notes during conversations
• Provide tailored recommendations based on individual requirements
• Avoid pushy sales tactics; focus on building trust and relationships
• Customer Handling Sophistication
• High-Net-Worth Customer Psychology
• Understand that luxury buyers value exclusivity, quality, and status
• Respect their time constraints and busy schedules
• Provide multiple communication options: calls, WhatsApp, email
• Be prepared to engage with decision influencers (spouse, parents, advisors)

Objection Handling

• Address price concerns by emphasizing value, appreciation potential, and lifestyle benefits
• Handle location queries with infrastructure development timelines and connectivity plans
• Respond to timeline concerns with construction milestones and possession schedules
• Provide references and testimonials from existing customers

Follow-up Excellence

• Use personalized messages referencing previous conversation points
• Share relevant project updates, construction progress, and launch events
• Remember important dates: festivals, birthdays, anniversaries for personalized outreach
• Maintain consistent touch points without being intrusive

Technology & Process Excellence

CRM Optimization

• Log all interactions with detailed notes and next action items
• Set automated reminders for follow-ups based on customer buying timeline
• Track response rates and conversation quality metrics
• Maintain updated contact information and preferences

• Multi-channel Engagement

• Use WhatsApp for sharing brochures, floor plans, and project videos

• Send personalized emails with project updates and market insights
• Coordinate SMS campaigns for event invitations and milestone updates
• Leverage video calls for virtual property presentations when needed

Qualifications

Criteria Requirements

Experience 5-6 years in telecalling/pre-sales; minimum 2 years in premium real estate (3 Cr+ projects)

Education Bachelor's degree (others with relevant experience are welcome)

Skills Excellent verbal communication, active listening, consultative selling, relationship building

Market Knowledge Understanding of Hyderabad luxury real estate market and HNI customer behavior

Tools CRM proficiency, MS Office, WhatsApp Business, email marketing tools

Languages Fluent in English and Telugu; Hindi advantageous

Success Metrics (KPIs)

• Lead qualification rate and quality scores
• Appointment conversion (calls to site visits)
• Customer engagement metrics (call duration, follow-up response rates)
• Pipeline contribution to overall project bookings
• Customer satisfaction scores and feedback ratings
• Database growth and nurturing effectiveness

Compensation & Benefits

• Competitive Fixed Salary Premium for luxury segment experience

Why Keerthi Estates?

35+ years legacy in premium residential developments

High-value portfolio offering significant earning potential

Professional environment with sophisticated customer base

Growth trajectory in luxury segment across Hyderabad

Application Requirements

Submit your resume with a cover letter highlighting:

• Experience with premium real estate projects (3 Cr+ preferred)
• Examples of successful customer relationship building
• Knowledge of luxury customer psychology and handling techniques
• Technology proficiency and CRM experience
• Location: Banjara Hills, Hyderabad (Office-based)

Keerthi Estates Crafting Luxury, Building Relationships