
Salesforce Marketing Automation Specialist
7 days ago
Required Qualifications :
- 5 Years experience in Salesforce Marketing Cloud Account Engagement (Pardot) implementations
- Understand end-to-end marketing processes including campaign creation (email/web/social),
lead generation, lead scoring, qualification, distribution, and conversion, including closed loop reporting, by demonstrating CRM technologies and data.
- Understands APIs available in MCAE/Pardot to develop integration solutions, when necessary
- Experience with sync processes and limitations with Salesforce.
- Deep knowledge and understanding of Marketing data shared between MCAE/Pardot and Salesforce.
Preferred Skills :
- MCAE/Pardot Specialist and MCAE/Pardot Consultant certifications- Experience with building B2B Marketing Analytics dashboards
- Experience configuring Salesforce Engage
- Understands available connectors to Pardot to push/pull data between systems
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