Performance Marketing Executive

2 weeks ago

Mumbai, Maharashtra, India Fae Beauty Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About Us:

FAE Beauty (Free And Equal) is a new-age, inclusive beauty brand built for Indian skin tones, lifestyles, and voices. As a digital-first D2C company, we're redefining beauty with shade diversity, innovative formulations, honest, authentic communication.

We are looking for a Performance Marketing Executive to work closely with leadership to drive holistic growth across all channels — our D2C website, key marketplaces (Nykaa, Amazon, Blinkit, Myntra, Tira etc.), and growth marketing levers (performance, CRM, retention, insights). This role is ideal for someone who is highly numbers-driven, analytical, and entrepreneurial with a deep interest in scaling a modern beauty brand.

What You'll Do

1. Growth Ownership

  • Work with leadership to deliver revenue and growth targets across D2C, marketplaces, and other sales channels.
  • Drive full-funnel growth: awareness → traffic → conversion → repeat purchase → LTV.
  • Identify and execute quick wins as well as long-term growth experiments.

2. D2C Website Performance

  • Monitor and improve website funnel metrics: traffic, conversion, cart abandonment, AOV, repeat.
  • Partner with marketing to test landing pages, offers, content, and retention journeys.
  • Optimize CRM (emails, SMS, WhatsApp, loyalty) for engagement and repeat sales.

3. Marketplace Management

  • Support marketplace strategy: listings, campaigns, pricing, promotions, and sales optimization.
  • Coordinate with account managers and marketplace teams at Nykaa, Amazon, etc/ and internally to drive visibility and sales.
  • Track performance during key sale events and ensure flawless execution of launches.

4. Marketing & Performance Insights

  • Ensure strong ROAS, efficient CAC, and traffic growth.
  • Build and monitor dashboards across campaigns, cohorts, and channel performance.
  • Spot patterns, identify what's working, and double down on winning strategies.
  • Be heavily involved in creative conceptualisation for new ad strategies, assist in strategizing to create winning ads with high ROAS

5. Cross-functional Collaboration

  • Collaborate with creative, operations, and product teams to align growth initiatives.
  • Ensure inventory, supply, and campaigns are in sync for smooth customer experience.
  • Play a central role in new product launch planning & execution across all channels.

What We're Looking For

  • 2 years of experience in growth / performance marketing / e-commerce / analytics (beauty, D2C, or FMCG preferred).
  • Strong analytical skills: Excel/Google Sheets wizardry, comfort with GA, Shopify, marketplace dashboards.
  • Understanding of growth levers across paid ads, CRM, conversion optimization, and retention.
  • Numbers-driven mindset with a bias for execution.
  • Strong communication and collaboration skills — can work cross-functionally with multiple teams.
  • Entrepreneurial spirit, proactive, thrives in a fast-paced startup environment.

Why Join Us

  • Be part of a fast-growing D2C beauty brand leading inclusivity and representation.
  • High-impact role with visibility across the company.
  • Opportunity to learn every aspect of growth: D2C, marketplaces, performance marketing, retention, analytics.
  • Fast-paced, collaborative, and creative culture.

Job Type: Full-time

Benefits:

  • Paid sick time
  • Paid time off
  • Provident Fund

Application Question(s):

  • How many years of relevant experience do you have?
  • What is your current CTC?
  • What is your expected CTC?

Work Location: In person

  • Performance Marketing Specialist

    3 days ago

    Mumbai, Maharashtra, India Rafiki Marketing Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Role: Performance Marketing SpecialistAre you someone who thrives on building scalable campaigns, analyzing data, and creatingstrategies that drive real business results?As a Performance Marketing Specialist at Rafiki, you'll lead the charge on crafting andexecuting high-impact campaigns across Google, Meta, and LinkedIn. You'll have the opportunityto shape...

  • Performance Marketing Executive

    2 weeks ago

    Mumbai, Maharashtra, India SIB Infotech - Digital Marketing Services Agency Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    About Us:We are looking for a detail-oriented and results-driven Pay-Per-Click (PPC) Executive to assist in the management and optimization of PPC campaigns for our clients or company. The PPC Executive will work closely with the PPC Manager or Digital Marketing Manager to implement PPC strategies, analyze campaign performance, and optimize campaigns to...

  • Performance Marketing Executive

    1 day ago

    Mumbai, Maharashtra, India Talent Corner HR Services Pvt Ltd Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job description: Performance Marketing ExecutiveDepartment: Marketing & CommunicationsLocation: AndheriReports to: CEO / Marketing HeadRole Overview:The Marketing & Performance Marketing Executive will be responsible for leading and executing integrated marketing initiatives for Ashvira and Fine Decor, spanning both offline marketing (exhibitions, events,...

  • Performance Marketing Executive

    19 hours ago

    Mumbai, Maharashtra, India Cosmic Entertainment Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company DescriptionCosmic Entertainment is a safe space for individuals venturing into the marketing and advertising industry. We emphasize "accountability" and "acknowledgment" as virtues that have guided our success. With a passion for helping small businesses optimize their potential in the digital world, our team is dedicated to the growth and...

  • Performance Marketing Executive

    3 days ago

    Mumbai, Maharashtra, India Finder consultanting Full time ₹ 4,20,000 per year

    We are seeking a highly motivated and creative individual to join our team as a Performance Marketing Executive. As a Performance Marketing Executive, you will be responsible for developing and implementing digital advertising campaigns across various platforms, including social media, search engines, display advertising, and email marketing. You will be...

  • Performance Marketing Executive

    6 days ago

    Mumbai, Maharashtra, India Admatazz Full time ₹ 1,04,000 - ₹ 1,30,000 per year

    About UsScalesale- an Admatazz Network Agency, is built to upscale the game of digital growth. We specialize in ROI-driven campaigns, media strategy, and performance-led creativity to help brands scale smarter and faster.Role OverviewWe are looking for a skilled and analytical Performance Marketing Executive to join our team. The ideal candidate will have a...

  • Performance Marketing Executive

    3 days ago

    Mumbai, Maharashtra, India Ace Blend Full time ₹ 16,80,000 - ₹ 19,20,000 per year

    Job Title: Performance Marketing ExecutiveAbout the Role:We are looking for a data-driven and result-oriented Performance Marketing Specialist to join our growing marketing team. The ideal candidate will be responsible for planning, executing, and optimizing paid digital campaigns across various platforms to drive customer acquisition, engagement, and...

  • Performance Marketing Executive

    24 hours ago

    Mumbai, Maharashtra, India Seven Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    Job Title:Performance Marketing ExecutiveLocation: MumbaiResponsibilities:Plan and execute performance marketing campaigns (Search, Social, Display)Manage paid media budgets, optimize ROAS and CACGrow organic traffic via SEO, content marketing, social mediaOversee retention & reactivation: email, push, SMS, loyalty programsAnalyze data & metrics, iterate...

  • Senior Performance Marketing Specialist

    2 weeks ago

    Mumbai, Maharashtra, India Rafiki Marketing Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    The Senior Performance Marketing Specialist is responsible for strategising, optimising, and reporting on digital advertising campaigns for Rafiki's clients. This role requires a deep understanding of performance channels and the ability to deliver measurable results across platforms.Rafiki has worked with 100+ brands both locally and internationally.This...

  • Performance Marketing Executive

    2 weeks ago

    Mumbai, Maharashtra, India Elanaurá Full time ₹ 1,50,000 - ₹ 2,00,000 per year

     Join Our Team & Experience the Excitement of Working with Elanaurá Position: Performance Marketing Executive Location: Mumbai, Maharashtra Company: ElanauráAbout the Role:Elanaurá is seeking a highly driven Performance Marketing Executive to join our team. If you have a passion for scaling paid campaigns, optimizing digital ads, and driving measurable...