Traditional Media Planner

6 days ago

Mumbai, Maharashtra, India Madison World Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Location: Mumbai

Experience: 2+ years

About the Role:

We are seeking a proactive and detail-oriented Media Planner with hands-on experience in media planning, campaign analysis, and cross-channel optimization. The candidate will be responsible for developing effective media strategies, managing campaign executions, and ensuring optimal performance across offline and digital media platforms.

Key Responsibilities:

  • Develop and recommend media planning strategies to attract and retain customers, boost brand recognition, and ensure high client satisfaction.
  • Determine the optimal media mix (TV, Radio, Print, Digital) to meet campaign objectives and target audience requirements.
  • Plan and monitor ad campaigns, ensuring efficient execution and performance optimization.
  • Analyze campaign data, track KPIs (GRPs, Reach, Frequency, SOV, SOE, etc.), and generate actionable insights for improvement.
  • Collaborate closely with clients and vendors to ensure smooth planning, buying, and execution processes.
  • Coordinate with broadcasters and other media partners for campaign implementation and reporting.
  • Work on post-campaign analysis and competitive benchmarking reports using tools like BARC, MAP, and Tableau.
  • Prepare and present reports, dashboards, and campaign evaluations to clients.

Required Skills & Tools:

  • Strong analytical and communication skills.
  • Proficiency in BARC, MAP, IRS, Microsoft Excel, PowerPoint, and Tableau.
  • Understanding of media metrics, campaign tracking, and data visualization.
  • Ability to multitask and manage multiple client campaigns simultaneously.
  • Excellent client servicing and stakeholder management skills.

Interested candidates kindly share your resumes

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