Media Data Analyst
3 weeks ago
Role Overview
The role involves handling both traditional and digital media data, tracking competition, and supporting the team with insights, reports, and client-ready presentations. The candidate will work closely with strategy, planning, buying, account management, and operations teams to deliver actionable media intelligence.
Experience:
1–2 years of relevant experience in media data analysis, insights, reporting or digital campaign tracking.
Key Responsibilities
- Collect, manage, and analyze media data across traditional and digital platforms.
- Track competition performance periodically and prepare comparative reports.
- Work with industry tools such as BARC, Similarweb, and other media monitoring/analytics platforms.
- Maintain reports, trackers, and dashboards in Excel with accuracy.
- Create client-ready PPT decks and present insights to internal teams and clients.
- Collaborate with multiple stakeholders across strategy, account management, planning, buying, and operations.
- Stay updated on media metrics, industry trends, and evolving media tools.
- Apply basic AI tools to optimize workflows and reporting.
Requirements
- Proficiency in MS Excel (pivot tables, charts, data handling) and PowerPoint.
- Strong written and verbal communication skills.
- Basic understanding of media metrics (TRPs, GRPs, Reach, Impressions, CTR, CPM, etc.).
- Familiarity with media tools such as BARC, Similarweb, and other analytics/tracking platforms.
- Awareness of AI tools (e.g., OpenAI, Perplexity).
- Highly organized, detail-oriented, and capable of managing multiple tasks.
- Eagerness to learn and grow in a fast-paced media agency environment.
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