Performance marketer

1 day ago

Thrissur, Kerala, India EIG Overseas Full time ₹ 3,60,000 - ₹ 4,80,000 per year

About EIG Overseas

At EIG Overseas (Everything in Germany), we help students achieve their dream of studying, working, and settling in Germany — safely, transparently, and affordably.

Our campaigns reach thousands of aspiring students every month, and we're now scaling our marketing efforts to reach every potential candidate across India.

We're looking for a Performance Marketer who can turn our mission into measurable growth — driving high-quality leads, optimizing ad performance, and building systems that convert.

Role Overview

You will be responsible for planning, executing, and optimizing performance marketing campaigns across Meta, Google, and YouTube, driving leads for various categories like Masters, Bachelors, Ausbildung, Nursing, and Opportunity Card programs.

Your success will directly impact student enrolments and EIG's monthly intake targets.

Key Responsibilities

  1. Campaign Planning & Execution

  2. Develop and execute performance campaigns across Meta Ads (Facebook & Instagram), Google Search, and YouTube.

  3. Create separate campaigns for different verticals — Masters, Bachelors, Nursing, and Ausbildung.
  4. Implement detailed targeting for cities, states, and interest-based clusters (e.g., nurses, graduates, students).

  5. Optimize ad budgets and bidding strategies to maintain lead cost under ₹100–150.

  6. Performance Optimization

  7. Monitor daily performance metrics: CPL, CTR, ROAS, CAC, and quality of leads.

  8. Continuously A/B test creatives, copies, and landing pages.
  9. Scale successful campaigns and pause underperforming ad sets quickly.

  10. Use heatmaps, funnel tracking, and analytics tools for better decision-making.

  11. Collaboration & Reporting

  12. Work closely with the creative team and content strategists to ensure ad copies and visuals resonate with the student audience.

  13. Coordinate with the counsellor and admissions teams to ensure lead quality and conversion consistency.

  14. Prepare weekly reports summarizing campaign spend, reach, cost per lead, and enrollment outcomes.

  15. Funnel & Automation

  16. Collaborate with the tech and CRM teams to ensure seamless lead capture and follow-up.

  17. Integrate WhatsApp automation and form tracking using EIG dashboards.
  18. Build retargeting flows for interested but non-converted students.

Qualifications

  • 2–4 years of experience managing Meta and Google Ads in education, study abroad, or skill training industries.
  • Hands-on expertise in lead generation campaigns (Meta Lead Forms, Google Search, and Display Ads).
  • Knowledge of Google Analytics, Pixel/Conversion API, and UTM tracking.
  • Strong analytical skills and a data-driven mindset.
  • Experience with video ad optimization on YouTube or Reels is a plus.

KPIs

  • Monthly Leads Target: 2,000+ verified student leads
  • Target CPL: ₹100–₹120
  • Monthly Ad Budget: ₹2–3 lakhs
  • Lead-to-Enrollment Conversion: 5–10%

Perks & Culture

  • Work directly with the CEO and Growth Consultant on high-impact campaigns.
  • Access to advanced tools and ad budget freedom for experimentation.
  • Growth-based incentives on every intake achieved.
  • Exposure to an international education brand expanding across India & Europe.

Job Types: Full-time, Permanent

Pay: ₹30, ₹40,000.00 per month

Work Location: In person

  • Performance Marketing Strategist

    1 week ago

    Thrissur, Kerala, India Webandcrafts Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Performance Marketing Strategist (Experience:4+ Years)ResponsibilitiesServe as performance marketing strategist and advise internal teams and stakeholders.Partner with cross-functional stakeholders to understand business line challenges.Support acquisition efforts through offline and online channels including Paid Channels.Work in collaboration with...

  • Performance Marketing Executive

    2 weeks ago

    Thrissur, Kerala, India Study MEDIC Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Plan and implement paid search, display, social, and programmatic advertising campaigns.Manage advertising budgets and allocate spending across various channels to maximize efficiency.Monitor, analyze, and optimize campaigns to achieve key performance indicators (KPIs) such as Cost Per Acquisition (CPA), Click-Through Rate (CTR), and Return on Ad Spend...

  • Performance Marketing Specialist

    1 day ago

    Thrissur, Kerala, India Deutsche Consulting Full time ₹ 3,60,000 - ₹ 5,40,000 per year

    We're looking for a results-driven PPC Specialist to manage and optimize our paid marketing campaigns across Google Ads, Meta, and other platforms. You'll play a key role in driving traffic, leads, and ROI through strategic performance marketing.Key Responsibilities:Plan, launch, and manage PPC campaigns (Google, Meta, etc.)Analyze performance data and...

  • Performance Marketing Executive

    2 weeks ago

    Thrissur, Kerala, India Microtec Educational Services Full time ₹ 3,00,000 per year

    Experienced in digital marketing atleast for one year.Job Types: Full-time, PermanentPay: Up to ₹25,000.00 per monthWork Location: In person

  • Marketer

    1 week ago

    Thrissur, Kerala, India EIG Overseas Full time ₹ 4,20,000 per year

    We're looking for a Performance Marketer who specializes in Study Abroad advertising to join our growing team. If you have proven experience running Meta (Facebook/Instagram) and Google Ads campaigns that drive leads and conversions in the international education space, we want to hear from youResponsibilities:Plan, execute, and optimize paid ad campaigns on...

  • Marketing Executive

    1 week ago

    Thrissur, Kerala, India Encyb Full time ₹ 80,000 - ₹ 1,20,000 per year

    Job Description:Role Description & ExpectationsAs a Marketing Executive, you will drive our top-of-the-funnel lead generation efforts. You will generate Marketing Qualified Leads (MQLs) by leveraging our vendor partnerships and executing digital campaigns. Youll use co-branded resources, create targeted content, and help establish our reputation as a trusted...

  • Digital Marketing Specialist

    1 week ago

    Thrissur, Kerala, India CanApprove Consultancy Services Full time ₹ 4,80,000 - ₹ 6,00,000 per year

    We are looking for a talented Digital Marketing Expert to join our dynamic team.Main duties and responsibilities of a Digital Marketing Specialist:Develop and implement comprehensive digital marketing strategies using various digital channels such as websites, email marketing, social media, and advertisingMonitor and analyze performance of digital marketing...

  • Marketing Manager

    1 week ago

    Thrissur, Kerala, India Cemex Automation Full time ₹ 3,00,000 - ₹ 5,00,000 per year

    About UsCemex Automation is a growing manufacturer of gate motors and automation solutions. We specialize in providing reliable and innovative products for residential and commercial customers. We are looking for a talented and motivated Marketing Manager to lead our marketing efforts and expand our presence in India and international markets.Key...

  • Digital Marketing Manager

    2 weeks ago

    Thrissur, Kerala, India Mindstory Full time ₹ 3,00,000 - ₹ 4,20,000 per year

    Key ResponsibilitiesDevelop, implement, and manage digital marketing strategies aligned with company goals.Plan and execute campaigns across SEO, SEM, email marketing, content marketing, and paid ads (Google, Meta, LinkedIn, etc.).Manage and grow social media platforms by creating engaging, brand-aligned content.Track and analyze website traffic, campaign...

  • Associate Marketing Manager

    7 days ago

    Thrissur, Kerala, India XYLEM LEARNING Full time ₹ 4,20,000 per year

    Job Title: Associate – Marketing ManagerLocation: ThrissurEmployment Type: Full-time, PermanentIndustry: Education / EdTechRole OverviewThe Associate – Marketing Manager plays a pivotal role in driving the institution's brand visibility, student enrollment, and overall growth by formulating and executing strategic marketing initiatives. This role...