Performance Marketing Executive

17 hours ago

Thrissur, Kerala, India Study MEDIC Full time ₹ 15,00,000 - ₹ 25,00,000 per year
  • Plan and implement paid search, display, social, and programmatic advertising campaigns.
  • Manage advertising budgets and allocate spending across various channels to maximize efficiency.
  • Monitor, analyze, and optimize campaigns to achieve key performance indicators (KPIs) such as Cost Per Acquisition (CPA), Click-Through Rate (CTR), and Return on Ad Spend (RTOAS).
  • Manage campaigns across Google Ads, Bing Ads, Facebook, LinkedIn, Instagram, and other relevant platforms.
  • Identify new channels and growth opportunities for scaling campaigns.
  • Test new channels and creative approaches to increase reach and performance.
  • Ability to recruit, mentor, and lead a dynamic team of digital marketing executives, fostering a collaborative environment focused on achieving goals and optimizing cross-channel performance.
  • Prepare weekly, monthly, and quarterly reports.
  • Manage and optimize marketing budgets across multiple channels to maximize ROI.
  • Track spending against and forecast to ensure financial targets are met.
  • Work closely with internal teams (creative, content, product) to ensure alignment on marketing strategies and goals.
  • Collaborate with external partners or agencies when necessary for specialized campaign needs.
  • Build and optimize audience segments for retargeting and prospecting campaigns to reach the most

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