Performance Marketing Manager

What if growth wasn't just about clicks, but about creating real change?

At 
Without
, we're scaling impact as fast as ambition – turning 
"unrecyclable"
 plastic into high-quality materials and products while pulling waste-pickers out of poverty.

We've built the tech, proven the story, and now we need a 
Performance Marketing Manager
 – someone who knows how to make data sing, campaigns convert, and purpose perform.

This isn't just about managing ads. It's about crafting digital journeys that drive both revenue and responsibility – bringing together AI, science, creativity, and conscience.

If you love analytics as much as you love impact, and you believe growth should mean 
good growth
, this is your stage.

What we are looking for

• Experience & Expertise:
   You've got 
  1-3 years of real performance marketing experience
   — D2C or B2B, you know how to make clicks convert and data dance.
• Perf Perf Perf:
   You think in 
  funnels, pixels, and ROAS
  , but you speak human. You turn numbers into narratives and analytics into action.
• Social Media Fluent:
   You live on Instagram and LinkedIn — not just as a user, but as a marketer. You understand the algorithms, formats, and creative languages that make these platforms perform.
• AI-Native:
   You love AI tools and know how to make them work harder for you – from 
  creative testing to automation
   and audience segmentation.
• Strategic Mindset:
   You're not just a campaign runner – you're a thinker. You connect performance, brand, and storytelling to build a consistent growth engine.
• Detail Obsessed:
   You live in dashboards and data – analytics, reports, and patterns are your playground. You find joy in the granular.
• Creative Scientist:
   Naturally curious, a bit of a scientist with creative instincts. 
  "What if we tried this…"
   is your favourite phrase.
• Collaborative Driver:
   You can guide external agencies, align direction, and still get your hands dirty when needed. You balance leadership with action.
• Integrated Thinker:
   You don't see performance and brand as silos. You know how to make paid, social, and organic growth work together in harmony.
• Start-Up Mindset:
   Thrives in ambiguity, solves problems creatively, and isn't afraid to get their hands dirty.
• English Proficiency:
   First language or near-native fluency – you're comfortable writing sharp emails, leading client calls, and representing Without with clarity and confidence.
• A growth mindset, a love for learning, and a knack for questioning assumptions while seeking innovative solutions.
• Alignment with our mission to create transformative social and environmental impact.
• Someone who's willing to spend considerable time in 
  Pune, India – this is not a remote role.
• Someone who wants to be at the intersection of purpose, complexity and action.

What you'll do

• Own the Engine:
   Run and optimise high-performing campaigns across Meta, Google, and other key platforms – with freedom to experiment and the responsibility to make it work.
• Own Social Media:
   You'll lead Without's social presence on Instagram and LinkedIn – posting, engaging, building community, and turning followers into fans. Social and performance aren't separate; they're two sides of the same growth machine.
• Test & Learn:
   Experiment boldly. Test new categories, creatives, audiences, and ideas that drive performance with purpose.
• Data Into Direction:
   Analyse campaign data, pull out insights, and turn them into clear, actionable recommendations. Your reports don't just inform – they inspire.
• Bridge Content & Conversion:
   Work closely with the content team to ensure every post, story, and ad connects back to story, impact, and identity – and drives measurable results.
• Agency Collaboration:
   Partner with external agencies and freelancers – brief them clearly, guide performance, and ensure every rupee spent has a return.
• Continuous Optimisation:
   Monitor CAC, ROAS, CTR, conversion rates, and LTV – then tweak, test, and improve. Every metric matters, but the mission matters more.
• Report & Reframe:
   Present campaign learnings and growth strategies to leadership regularly – you'll be the storyteller of our digital success.

Compensations

• An annual Cost-to-Company (CTC) between 
  INR 4-6 lakhs
  , with provisions for variable compensation based on sales performance.
• Stock Options (ESOPS) in the legal entity that vests over an agreed-to tenure.
• A 3-month mutual incubation period. Both you and we will have the option to end the agreement after three months if it isn't working out.
• We provide benefits such as health insurance, flexible work hours (including unmonitored vacation) and Provident Fund contributions.
• We believe in keeping the organisational structure as flat as possible, where nobody really reports to anybody, but instead, we try and hold each other accountable for outcomes and processes.