Product Marketer

2 weeks ago

Greater Chennai Area, India Datazoic Inc. Full time ₹ 15,00,000 - ₹ 28,00,000 per year

Datazoic is an innovative FinTech growth stage startup that is disrupting the traditional passive way Wall Street Capital market firms perceive data and instead empowering these firms with powerful, actionable data analytics for intelligent real-time decision-making. Datazoic's flagship product, Prism, is a one-stop shop for all of your data where CRM meets Business Intelligence and Business Intelligence meets AI and where AI drives CRM. Prism is a CRM/Predictive Analytic platform designed for full service Investment Banks and Asset Management firms. Its user base extends to over 1500 users across multiple large Wall Street sell-side firms. Prism caters to the needs of Research Analysts, Institutional Sales, Traders, Corporate Access teams, Investment Bankers and Wealth Management professionals. Our employees are our greatest asset. It is only with the determination, dedication and customer obsession of our employees that we can serve our clients, generate long-term value for our shareholders and contribute to the broader public

Responsibilities


• Support the execution of go-to-market strategies for product launches, feature releases, and customer engagement initiatives.


• Create and manage product-related content, including datasheets, case studies, landing pages, sales enablement materials, and email campaigns.


• Conduct market research and competitive analysis to inform positioning and messaging.
• Collaborate with product management, sales, and customer success to understand customer needs and market trends.
• Analyze product marketing campaign performance and report on KPIs to optimize future strategies.


• Assist in persona development and help maintain a deep understanding of buyer journeys.


• Help maintain and update product messaging across channels including website, emails, presentations, and social media.

Qualifications


• Bachelor's degree in Marketing, Business, Communications, or a related field.


• 5-7 years of experience in marketing, preferably in a SaaS or tech company.


• Strong writing, editing, and storytelling skills.


• Ability to analyze data and translate insights into actionable strategies.


• Familiarity with marketing tools like HubSpot, Salesforce, Google Analytics, or similar platforms is a plus.


• Team-oriented with strong project management and organizational skills.

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