Assistant Manager

5 days ago

Lucknow, Uttar Pradesh, India Bradford Consultants Full time ₹ 20,00,000 - ₹ 25,00,000 per year

RESPONSIBILITIES :

1. Planning & Execution

  • Coordinate with the sales team to onboard and activate new dealers through branding (boards, certificates).
  • Drive brand visibility via POSM, wall paintings, hoardings, and mobile branding while ensuring brand compliance.
  • Identify and execute BTL activities (events, demos) aligned with regional sales goals.
  • Manage field activations like mobile vans, roadshows, and rural outreach.

2. Engagement

  • Execute dealer/retailer engagement activities (trade schemes, branding, merchandising).
  • Support channel development through training, loyalty programs, and contractor engagement.
  • Collaborate with sales teams to customize campaigns based on local needs.

3. Vendor Management

  • Select and manage vendors/agencies for timely, quality execution.
  • Handle procurement of marketing materials and ensure timely payments with finance coordination.

4. Budgeting & Reporting

  • Prepare and manage regional budgets, track expenses, and optimize spend.
  • Maintain real-time reporting and conduct cost-benefit analysis of activities.

5. Quality & Performance Audit

  • Ensure quality execution and cost control of marketing initiatives.
  • Monitor competitor activities and track BTL performance using KPIs (visibility, sales lift, footfall, engagement).

Desired Skills and Qualifications

  • A graduate degree in Marketing, Business Management, or a related discipline (MBA is an advantage).
  • 35 years of hands-on experience in BTL marketing or on-ground brand activations, ideally within the cement or building materials sector.
  • Proven ability to manage projects and execute field-level operations efficiently.
  • Familiarity with consumer behavior and market trends in rural and semi-urban regions.
  • Excellent communication and relationship-building abilities to engage with internal and external stakeholders.
  • Skilled in using Microsoft Office tools, especially Excel and PowerPoint, along with basic reporting platforms.
  • Comfortable with frequent travel across designated regions as per business needs.

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