Google Analytics Developer
2 days ago
Description :
Google Analytics Developer & Reporting Analyst to support a 2- 3 month project focused on auditing, optimizing, and expanding our digital analytics setup.
Youll own the GA4 tracking infrastructure, ensure data accuracy, and create insightful dashboards that drive decision-making across digital, marketing, and product teams.
Key Responsibilities :
- Implement, audit, and optimize Google Analytics 4 (GA4) tracking via Google Tag Manager (GTM).
- Configure custom events, user properties, ecommerce tracking, and conversion goals.
- Coordinate with developers on dataLayer setup and tag implementation.
- Build and maintain reporting dashboards in Looker Studio (Data Studio) or GA4 Explorations.
- Deliver clear documentation of analytics architecture and KPIs.
- Ensure full data integrity and troubleshoot discrepancies across platforms.
Required Skills :
years of experience with GA4, GTM, and web analytics tagging.
- Strong command of Looker Studio, GA4 reports, and custom dashboarding.
- Proficiency with JavaScript, HTML, and event debugging tools.
- Audit and optimization of our existing GA4 and GTM setup.
- Dashboard creation in Looker Studio.
- Documentation and knowledge transfer.
Nice to Have :
- GA4 export experience using BigQuery and SQL.
- Familiarity with Firebase, Consent Mode, or GDPR compliance.
- Experience in B2C funnels, CRO, or UX analytics.
Expected Deliverables (within 23 months) :
- Validated GA4 & GTM implementation with clearly tracked KPIs.
- Reporting dashboards tailored for key business stakeholders.
- Event tracking plan documentation for future scalability.
- Optional : Training session or handover for internal teams.
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