Digital Marketing Specialist

1 week ago

Ahmedabad, Gujarat, India PranshTech Solutions Full time ₹ 1,04,000 - ₹ 1,30,878 per year

About PranshTech

PranshTech is a fast-growing IT solutions company dedicated to delivering high-quality digital products and services. We are seeking a skilled
Digital Marketing Executive
to strengthen our online presence, drive brand growth, and manage personal branding and PR initiatives.

Key Responsibilities:

  • Execute and manage
    On-Page & Off-Page SEO
    strategies to improve organic rankings and traffic.
  • Conduct keyword research, competitor analysis, and SEO audits to optimize website performance.
  • Drive
    content marketing efforts
    – blogs, articles, case studies, and guest posting with a USA market focus.
  • Develop and manage
    outreach campaigns
    to build high-quality backlinks and partnerships.
  • Manage
    personal branding and PR initiatives
    for the company leadership and brand presence.
  • Collaborate with design, development, and content teams to ensure cohesive digital campaigns.
  • Monitor, analyze, and report performance metrics (traffic, rankings, engagement, conversions).
  • Stay updated with the latest SEO, content marketing, and PR trends to ensure competitiveness.

Requirements:

  • Proven
    experience in SEO (On-Page & Off-Page), Content Marketing, and Outreach
    specifically targeting the
    USA market
    .
  • Fluency in
    English (written and verbal)
    is mandatory.
  • Strong understanding of search engine algorithms and digital marketing best practices.
  • Experience with SEO tools such as SEMrush, Ahrefs, Moz, or similar.
  • Ability to create, curate, and promote high-quality content across digital platforms.
  • Knowledge of PR, brand management, and reputation building.
  • Strong organizational, analytical, and communication skills.

Perks & Benefits:

  • Opportunity to work with a growing global IT company.
  • Exposure to international markets (especially USA).
  • Competitive salary with performance-based growth.
  • Supportive and collaborative team environment.

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