ABM/Demand Gen Campaign Specialist

2 weeks ago

India Sprinto Full time US$ 90,000 - US$ 1,20,000 per year

As an ABM/Demand Gen Campaign Specialist, you'll take charge of executing targeted campaigns that convert key accounts and ICPs into a high-intent pipeline. You'll work closely with Sales, Product Marketing, and Marketops to craft campaigns that move the needle—from early-stage engagement to sales-ready conversations.

This is your chance to operationalize ABM with a full stack of tools and all teams involved—infuse precision into demand generation and building scalable playbooks that align with sales-led GTM motions.

YOUR IMPACT
  • Build and execute full-funnel campaigns targeted at high-value accounts using channels like email, paid media, LinkedIn, and outbound sales collaboration
  • Work with Sales & Product to test segmentation logic and personalization strategies across personas, industries, and buying stages
  • Own campaign setup, execution, and performance tracking using HubSpot, Salesforce, and other martech tools
  • Partner with SDRs and AEs to create coordinated plays that increase engagement and conversion
  • Collaborate with content, design, and product marketing to develop tailored messaging and assets
  • Launch A/B tests across copy, creatives, and channels to optimize campaign performance
  • Track account engagement and funnel progression to surface timely insights and refine targeting
  • Report on campaign effectiveness using KPIs like pipeline influenced, engagement rate, and CAC
YOU BRING
  • 2 years of experience in demand-gen related - campaign management roles, ideally in a B2B SaaS environment
  • Hands-on experience with campaign tools like HubSpot, Smartleads, LinkedIn Ads, and Clearbit
  • Familiarity with sales-led funnel strategies
  • Deep understanding of B2B buying cycles, key personas (especially technical decision-makers), and ICP-driven marketing
  • Strong cross-functional collaboration skills with Sales, Product, and Marketing teams
  • Proven ability to work autonomously in fast-paced, high-growth environments
  • Metrics-obsessed mindset—you test, learn, and optimize relentlessly
WE OFFER
  • Remote-first culture
  • Comprehensive health benefits
  • Workstation and device allowances
  • Professional development budget
  • The chance to build and scale ABM strategy from scratch

Marketing_POD

  • Sr. Campaign Analyst

    2 weeks ago

    India Sprinto Full time US$ 90,000 - US$ 1,20,000 per year

    As our first Sr. Campaign Analyst, you'll be the analytical powerhouse behind all things ABM and demand generation. You'll bring clarity to chaos by uncovering what's working, what's not, and what to optimize next. This is a hands-on role where you'll go beyond reporting—you'll identify actionable insights that shape messaging, targeting, and channel...

  • ABM Strategy Executive

    2 days ago

    Bengaluru, India BambooBox Full time

    Job Description BambooBox is a SaaS-based software start-up with 3 years of expertise, offering a platform for growth marketers. With its advanced AI and ML-driven platform, BambooBox helps companies deliver untapped marketing intelligence to business teams and increase the marketing contribution to the overall revenue. We work with clients like Airtel...

  • Demand Generation

    2 weeks ago

    India WinnerBrands Full time US$ 90,000 - US$ 1,20,000 per year

    About the employer:The employer focuses on shaping the future of payments technology. With experience building highly innovative solutions and products, they combine their deep technology proficiency with unmatched domain expertise in Payments and Fintech, enabling them to deliver unparalleled quality and value in everything they do. For the last 26 years,...

  • Enterprise Demand Generation Specialist

    1 week ago

    India beBeeEnterprise Full time ₹ 8,64,000 - ₹ 16,32,000

    Transforming Enterprise GrowthWe are seeking a strategic Demand Generation Manager to lead our multi-channel demand engine, driving measurable results and pipeline creation across our entire lifecycle.Demand Generation OwnershipOwning the end-to-end demand generation pipeline - strategy, planning, execution, performance analysis, and optimization is key. We...

  • Demand Generation Manager

    3 days ago

    India ComplianceQuest Full time

    Join the team that's transforming compliance and quality for the modern enterprise. ComplianceQuest is a seeking player-coach Demand Generation Manager to lead the strategy and execution of our multi-channel demand engine. You will not only define strategy and manage performance, but also roll up your sleeves to actively build campaigns and drive measurable...

  • Marketing Analyst

    2 days ago

    India Sprinto Full time

    Job Description Sprinto is a leading platform that automates information security compliance. By raising the bar on information security, Sprinto ensures compliance, healthy operational practices, and the ability for businesses to grow and scale with unwavering confidence. We are a team of 300+ employees & helping 2500+ Customers across 75+ Countries. We...

  • Demand Generation Manager

    1 week ago

    India ComplianceQuest Full time

    Join the team that's transforming compliance and quality for the modern enterprise. ComplianceQuest is a seeking player-coach Demand Generation Manager to lead the strategy and execution of our multi-channel demand engine. You will not only define strategy and manage performance, but also roll up your sleeves to actively build campaigns and drive...

  • Demand Generation Manager

    4 days ago

    India ComplianceQuest Full time

    Join the team that's transforming compliance and quality for the modern enterprise. ComplianceQuest is a seeking player-coach Demand Generation Manager to lead the strategy and execution of our multi-channel demand engine. You will not only define strategy and manage performance, but also roll up your sleeves to actively build campaigns and drive...

  • Marketing Analyst

    2 weeks ago

    India Sprinto Full time

    Job DescriptionSprinto is a leading platform that automates information security compliance. By raising the bar on information security, Sprinto ensures compliance, healthy operational practices, and the ability for businesses to grow and scale with unwavering confidence. We are a team of 300+ employees & helping 2500+ Customers across 75+ Countries. We are...

  • Demand Generation Manager

    3 days ago

    India ComplianceQuest Full time

    Join the team that's transforming compliance and quality for the modern enterprise.ComplianceQuest is a seeking player-coach Demand Generation Manager to lead the strategy and execution of our multi-channel demand engine. You will not only define strategy and manage performance, but also roll up your sleeves to actively build campaigns and drive measurable...