Marketing Analyst

3 weeks ago

India Sprinto Full time
Job Description

Sprinto is a leading platform that automates information security compliance. By raising the bar on information security, Sprinto ensures compliance, healthy operational practices, and the ability for businesses to grow and scale with unwavering confidence. We are a team of 300+ employees & helping 2500+ Customers across 75+ Countries. We are funded by top investment partners Accel, ELEVATION & Blume Ventures and have raised 32 Million USD in funding including our latest Series B round.

As our Marketing Analyst, youll be the analytical powerhouse behind all things ABM and demand generation. Youll bring clarity to chaos by uncovering whats working, whats not, and what to optimize next.

This is a hands-on role where youll go beyond reportingyoull identify actionable insights that shape messaging, targeting, and channel strategy. Your work will directly influence how we acquire, nurture, and convert leads across the sales-led funnel.

YOUR IMPACT

- Analyze performance across demand gen, and ABM campaigns using tools like HubSpot, GA4, Linkedin ads, email and more
- Develop dashboards that track key metrics on Hubspot or equivalent tool (engagement, MQL > SQL conversion, pipeline velocity, CAC, etc.)
- Conduct cohort and funnel analysis to identify friction points, drop-offs, and hidden opportunities
- Provide insights that guide campaign targeting, budget allocation, messaging, and cadence
- Collaborate with marketing, sales and product to design tests and track outcomes across copy, channel, and audience variables
- Own reporting for all things ABM & Demand Gen

YOU BRING

- 1 - 3 years of experience in a campaign, marketing, or growth analytics role (B2B SaaS preferred)
- Strong analytical chops with comfort using tools like Mixpanel, Looker, GA4, HubSpot, and Excel/Google Sheets
- Understanding of demand generation and ABM marketing principles
- Data storytelling skillsyou can turn rows of numbers into a compelling narrative
- Ability to partner cross-functionally with marketers, SDRs, and leadership teams
- A test-and-learn mindset; you&aposre curious, hypothesis-driven, and results-oriented
- Ability to thrive in ambiguity and fast-moving environments

WE OFFER

- Remote-first culture
- Comprehensive health benefits
- Workstation and device allowances
- Professional development budget
- A critical role in shaping Sprintos growth strategy with data

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