
Business Development Executive
2 days ago
- ROLE PURPOSE & OBJECTIVE
The incumbent will be primarily responsible to -
- Acquire new customers for liabilities from open market
- Assist the CRS - unsecured loans for conversion of existing borrowing customers for liabilities
- Enhance the relationship with the existing customers by cross-selling products and services as per the profile & need of the customers
Train/assist customers to use ATM and BCs; drive usage of alternate channels
SIZE OF THE ROLE
FINANCIAL SIZE
NON-FINANCIAL SIZE
- Target assigned as per the branch
- CASA Book as per the branch
- TD Book as per the branch
Segment wise book (NR, Senior Citizen, HNI etc) as per the branch
Number target for all the respective products.
- CA
- SA
TD
KEY DUTIES & RESPONSIBILITIES OF THE ROLE
Business
- Meet the set targets on liabilities in terms of open market acquisition & existing customer conversion
Understand need and acquire customers who meet the criteria for liability products through either of the below channels:
Leads generated by branch staff and personal leads
- Referrals generated from existing customers
Alternate channels
Maintain the database of the prospects, meet select prospects and manage the relationship thereafter
- Accompany CRS-Unsecured loans on the field for actively driving conversion of existing borrowing customers into liabilities customer
- Cross sell other secured loan products of Ujjivan and pass quality leads to respective loan officers
- Share customer insights/product related feedback with the Sales Manager - Liabilities
Customers
- Interact with customers in a courteous and professional manner; provide prompt, efficient and accurate services
- Reduce customer dormancy and customer attrition by continuous engagement / interaction
- Resolves the customer queries on various accounts, FD / RD, remittances & third party product
Internal Processes
- Guide the customer to fill the Account Opening Form; ensure receipt and verification of KYC documents; obtain customer signatures on all mandatory documents
- Strictly adhere & maintain compliance to KYC norms
- Drive the usage of alternate channels such as ATMs, BCs and assist customers to use ATMs for dispensing cash
Learning & Performance
- Maintain up to date knowledge of the liabilities products and services as well as a working knowledge of other products offered in the branch
- Resolve queries raised by CRS-unsecured loans w.r.t liability products and support them in selling liabilities
- Ensure adherence to training man-days/ mandatory training programs for self
Ensure goal setting, mid-year review and performance appraisal processes are completed within specified timelines
- MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS
Educational
Qualifications
Graduate, preferably in commerce and related streams
Experience
1 year experience, preferably in sales
Certifications
- AMFI / IRDA Certified
Functional Skills
- Basic knowledge on retail banking products
- Documentation skills
- Process compliance focus
- Communication skills: fluent in the local language
Behavioral Skills
- Courteous customer service skills
- Time Management
- Selling skills
- Telephonic cold calling skills
- Willingness to travel & relocation as per business requirements and career opportunities
Competencies
- Planning & Organizing
- Driving Execution
- Managing Relationships
Customer Focus
KEY INTERACTIONS
INTERNAL
EXTERNAL
- Branch Team Unsecured Loans (CRM, CRS); Secured Loans (Loan Officers); Operations team
- Regional Product & Marketing team
State HR
BC Agents
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