Marketing & Branding Manager | CFD FX | Crypto

5 days ago

Mumbai, Maharashtra, India Global Full time ₹ 12,00,000 - ₹ 36,00,000 per year


Our client is an award-winning FinTech organisation offering a variety of products. Founded in 2017 and grown to a team of 700+ employees across Europe, Asia, North & South Africa, Middle East and South America



The management and control of the marketing function of Indian Market Maker including Branding, Event, Digital Channel Management, Influence Marketing, and social media of the Company, in aiming to support the local team and achieving the business goal.

What You'll Do

  • Report to the Country Manager and manage marketing teams
  • Establish the marketing team structure and lead the team to achieve goals and project milestones
  • Plan and develop lead acquisition campaigns, achieve lead quantity, and lead quality target
  • Develop a go-to-market plan for potential new markets
  • Develop a retention marketing strategy and plan to increase repeat customers
  • Manage the branding marketing for local and regional marketing activities including promotions, online marketing, CRM, and events
  • Develop digital marketing strategy including SEO / SEM, database, and social media
  • Evaluate the effectiveness of each channel and optimize the results
  • Conduct market research and identify trends and insights into new technology and market
  • Collaborate with agencies and other vendor partners
  • Utilize CRM system to evaluate customers' data and evaluate current and potential customers' activities
  • Research and analyze market trends, adjust business strategy to adapt
  • Marketing forecasting and budgets, setting and achieving targets

Requirements:

  • Bachelor's degree or above in Marketing, PR, Communication
  • Minimum years of experience in the finance industry
  • Experience gained from the CFD FX industry would be an advantage
  • In-depth knowledge of FX industry, market trends, and customer behaviour
  • Excellent analytical and problem-solving skills, with the ability to make data-driven decisions
  • Strong analytical skills and detail-minded
  • Excellent communication & interpersonal skills

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