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Brand Strategist

2 weeks ago

Mumbai, Maharashtra, India Sorted Branding Full time

Job Title: Junior Brand Strategist
Location: Andheri East, Mumbai (Work From Office)

CTC: ₹3,00,000 – ₹5,00,000 per annum

Experience: 1–3 years

Company: Sorted Branding

About the Role
Sorted Branding is looking for a detail-oriented and proactive Junior Brand Strategist to support the development of brand strategy, naming, visual identity systems, packaging, and website structure for D2C and FMCG brands.

This role requires strong analytical thinking, project management skills, and the ability to collaborate closely with clients and internal creative teams. The strategist will play a key part in ensuring projects run smoothly from briefing to final delivery.


Key Responsibilities
Assist in developing brand strategy frameworks including brand positioning, user personas, competitive analysis, and messaging.

Work on brand naming projects — research, shortlist creation, trademark checks (basic), and rationale drafting.

Collaborate with design teams to translate strategy into clear creative direction for logo design, packaging, and brand guidelines.

Support packaging strategy with category analysis, visual audits, and differentiation cues.

Work with the web team on website structure, content flow, and brand tonality.

Manage day-to-day client communication and ensure timely updates, documentation, and feedback management.

Coordinate with internal teams to ensure project timelines, deliverables, and quality standards are met.

Prepare and present strategy decks, naming presentations, and creative rationales during client meetings.

Maintain project documents, trackers, and ensure smooth handoffs between teams.

Participate in internal brainstorming sessions for strategy, design, content, and campaign direction.

Support project managers and senior strategic leads wherever required.

Requirements
1–3 years of experience in branding, advertising, creative strategy, or related roles.

Strong understanding of branding fundamentals, consumer psychology, and market research.

Excellent verbal and written communication skills.

Strong presentation skills and ability to structure decks clearly.

Good analytical ability and comfort with research-driven tasks.

Ability to manage multiple projects and meet deadlines.

Team player with strong interpersonal skills.

Preferably from a creative, marketing, communication, or design background.


Preferred Skills
Basic knowledge of brand frameworks (positioning, personality, values).

Confidence in presenting to internal and external stakeholders.

Interest in D2C, FMCG, and startup ecosystem.

Comfort working in fast-paced creative environments.


Why Join Us?
Work with D2C and global brands across multiple categories.

Exposure to end-to-end branding projects from strategy to execution.

High-growth environment with direct access to leadership.

Opportunity to shape meaningful brand stories in India's fastest-growing sectors.