Performance Marketing Specialist

Job Description: Performance Marketing B2B Specialist

Location: Kochi, Kerala

Experience: 4–7 years

Function: Performance Marketing Specialist

Are you the performance-driven marketer we're looking for?

Are you data-driven and customer-obsessed? Do you love building high-performing digital funnels that convert intent into qualified leads and revenue? Can you partner with Sales, test fast, and scale what works?

If you thrive in collaborative, high-ownership teams—and you're excited to build a repeatable, measurable performance engine—this role is for you.

About Resonate

Resonate is a fast-growing Australian SaaS company in the customer-experience space, trusted by leading Australian and international brands.

We're dynamic, curious and, above all, fun. Our culture is open and supportive—people who want to learn, grow, and be part of something special do their best work here.

It's a great environment to build skills quickly while riding a rocket ship. We're on an exciting journey and we'd love you to join us.

Role Summary

Own end-to-end performance marketing and demand generation for our enterprise B2B SaaS product.

Plan and execute campaigns across channels, optimise our website and landing pages, and turn traffic into qualified demos and pipeline—working closely with the Sales and Product Marketing teams.

Primary markets: Australia, USA, UK, and Europe.

Quarterly Outcomes (Examples)

Qualified demo requests from paid and organic channels

MQLs from campaigns and website engagement

Improved conversion rates and reduced CPL/CAC

Growth in organic traffic and ad performance metrics

What You'll Do

Campaign Management: Plan, execute, and optimise Search, LinkedIn, and retargeting campaigns

Website & CRO: Own site UX, speed, and conversion rate optimisation through A/B testing

SEO: Build and execute keyword strategy, perform on-page optimisation, and conduct technical audits

Analytics & Reporting: Set up and maintain GA4, GSC, Tag Manager, pixels/UTMs; create weekly dashboards

Review & Marketplace Growth: Manage G2 and partner marketplace profiles to drive inbound traffic and credibility

ABM & Sales Alignment: Work with Sales on target-account lists, lead handoff, and campaign feedback loops

Budget Management: Track campaign ROI, manage ad spends, and achieve CPL/CAC targets

Experiments & AI: Maintain a test backlog and use AI tools for ad copy, audience insights, and bid optimisation

Webinars & Events: Run webinars and virtual events to generate qualified leads

Tools You'll Use

Google Ads, LinkedIn Ads, GA4, Google Search Console, Tag Manager, Looker/Data Studio, Ahrefs/Semrush, Hotjar/VWO/Optimizely, Pipedrive, ZoomInfo (or similar).

What We're Looking For

4–7 years of B2B SaaS performance marketing or demand generation experience (enterprise motion a plus)

Proven results in lead generation, demo bookings, and funnel conversion

Hands-on expertise in SEO, paid media, CRO, and analytics

Strong analytical and copywriting skills; ability to translate data into action

Excellent collaboration with Sales/SDR teams; clear written English (UK style)

Nice to Have

Experience with G2/marketplace campaigns

Running webinars or virtual events for lead generation

Basic HTML/CSS and familiarity with SQL/BI tools

Working Style & Benefits (India)

Hours: Aligned to Sydney business hours (AEST/AEDT), flexible by discussion

Setup: Hybrid—work from the Kochi office; occasional travel for events

Compensation: Competitive CTC + performance bonus (demo, lead, and pipeline KPIs)

Perks: Modern MarTech stack, high-velocity growth environment, annual visit to Head Office, and the freedom to be 100% yourself

Ready to make an impact?

Send your CV and a short note on a campaign you ran that delivered the strongest performance what you tested, what you learned, and the result.

We can't wait to meet you.