Performance Marketing Specialist/ PPC Specialist

4 days ago


Cochin, Kerala, India Entri Full time

Company Description

Entri is a vernacular language learning platform catering to the diverse linguistic needs of learners in India, focused on equipping individuals with essential job-related skills. Entri is dedicated to making education accessible and relevant to India's diverse population. Our platform empowers users by providing localized and engaging content, enabling them to achieve their career aspirations. With a mission to bridge the skills gap, Entri contributes to the growth of a skilled workforce.

Role Description

This is a full-time remote position for a Performance Marketing Specialist/PPC Specialist. The role involves developing, implementing, and optimizing pay-per-click (PPC) campaigns across various digital platforms. Responsibilities include monitoring and analyzing campaign performance, conducting performance testing, managing budgets, and generating reports. Additionally, the specialist will collaborate with internal teams to align campaign strategies and ensure effective communication throughout projects.

Qualifications

  • Strong Analytical Skills and expertise in Data Analysis and Performance Testing
  • Ability to effectively manage and optimize Performance Campaigns and PPC strategies
  • Excellent Communication skills for collaboration with teams and stakeholders
  • Familiarity with digital marketing tools and platforms is advantageous
  • Experience in performance management or a related domain is preferred
  • Bachelor's degree in Marketing, Business, or a related field is preferred
  • Highly proficient in Google ads & Meta ads
  • Full proficiency in Malayalam and English

Location: Kochi, Kerala

Working days: 5 days a week



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