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Integrated Marketer

2 weeks ago

Bengaluru, Karnataka, India Source-Right Inc. Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Position: Integrated Marketer (EA100FT RM 3560)

Job Description:

What You Will Be Doing

We believe in data-enabled digital capabilities, customer experiences, and predictive insights as essential drivers for customer value and scalable business growth. The Integrated Marketing will own the development and execution of innovative, multi-channel marketing programs that generate measurable business impact.

This strategic role combines integrated marketing strategy, campaign execution, and stakeholder collaboration to deliver cohesive, audience-focused brand experiences across global markets.

You will be part of high-performing marketing team, breaking down silos between marketing disciplines, and guide the adoption of emerging technologies to fuel growth and maximize ROI. If you are passionate about creating unified marketing experiences that align with business objectives, this is the role for you.

Key Responsibilities:

Strategic Planning

Develop and implement comprehensive integrated marketing strategies aligned with corporate goals and market opportunities.

Implement best-practice of media, creatives, and campaign execution to maximize ROI.

Develop campaign calendars, channel mix, and messaging architecture to support brand awareness, demand generation, and customer engagement objectives globally.

Collaborate and shape the communications and marketing across digital, social, events, print, and other media platforms.

Drive innovation by adopting emerging marketing technologies and digital transformation initiatives.

Build and maintain strong relationships with internal stakeholders and external agencies to drive alignment and execution excellence.

Act as a strategic partner to Product and Segment Marketing through recurring alignment meetings and co-development of marketing strategies.

Integrated Campaign Management

Plan, execute, and orchestrate multi-channel marketing campaigns, ensuring consistent brand voice and unified customer journeys.

Oversee campaign tactic prioritization, sequencing, and project management to meet deadlines and business goals.

Collaborate with cross-functional teams, including sales, performance and operations, to ensure alignment and support lead generation and revenue growth.

Apply customer insights, personas, and market data to refine targeting and segmentation strategies.

Define KPIs, monitor campaign performance across channels, and deliver actionable insights for continuous improvement.

Measurement & Reporting

Establish and build reports frameworks for tracking marketing effectiveness and ROI across channel campaigns.

Interpret analytics and performance data to optimize marketing spend and channel strategies.

Provide regular reports to senior leadership, highlighting successes, challenges, and opportunities for growth.

What we are looking for

Experience: 10+ years in marketing with the proven experience in integrated marketing strategy development and execution.

Marketing Expertise: Hands-on experience with multi-channel marketing including digital, social, content, events, email, and traditional media. Godo working knowledge of marketing automation platforms (e.g., Eloqua), CRM systems (e.g., Salesforce), and ABM (Account Based Marketing).

Strategic & Analytical Mindset: Demonstrated ability to use data and insights to inform marketing strategies and optimize campaign performance. Strong business acumen and ability to translate business objectives into actionable marketing plans.

Communication: Ability to influence and collaborate across international and matrix teams and communicate effectively with stakeholders at all levels.

Adaptability & Innovation: Comfortable working in ambiguity, adaptable to changing priorities, and passionate about leveraging new marketing technologies and digital tools.

Industry Knowledge: Experience in B2B marketing, preferably in technology, components, or related fields is a plus. Understanding of marketing attribution models and customer journey mapping.

Educational Background: Bachelor's degree in Marketing, Business, or related discipline; Master's degree is a strong plus.

Open to working across time zones

Preferred Qualifications:

Experience in a global organization with cross-cultural team.

Advanced knowledge of channel strategy, digital marketing landscape, and marketing technology best practices.

Strong copywriting, editing, and messaging architecture skills.

Proven ability to effectively manage budgets, vendor relationships, and external agencies.

Positive attitude, strategic problem-solving skills, and a proactive "see it/own it/do it" mindset.

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Job Category: Others

Job Type: Full Time

Job Location: Bangalore

Experience: 10+ Years

Notice period: 0-30 days