Content Marketing Lead
5 days ago
Job_Description":" **About the Role
We are looking for a Content Marketing Lead who can take full ownership of our content engine from strategy to creation to distribution and help FirewallX & BhaiFi grow organically through meaningful, relevant content that resonates with IT managers, CTOs, and SMB\/MSP buyers .****
**This role combines hands-on writing, SEO execution, founder content repurposing, and smart use of AI and freelancers to scale content without scaling headcount. You will not just follow a calendar, you will build it. You will not just write, you will drive visibility, traffic, and trust.****
**If you have built content systems in SaaS, cybersecurity, or IT and want full ownership in a lean, high-impact team, this is the role for you.
Key Responsibilities**
**- Own and execute the content calendar: blogs, SEO content, use-case explainers, product pages, and founder insights
- Write long-form content for IT decision-makers and SMB teams by simplifying complex technical ideas
- Research topics, keywords, and pain points using SEO tools and competitor analysis
- Repurpose founder content (posts, calls, videos) into articles, LinkedIn posts, or email campaigns
- Collaborate with the founder and demand generation team to align messaging and content across the funnel
- Use AI tools and freelance resources to scale content production efficiently
- Track and analyze content performance metrics such as organic traffic, search rankings, and engagement to iterate and improve
Requirements Skills & Qualifications
- 3 to 6 years of experience in content marketing for B2B SaaS, Cybersecurity, or IT products
- Strong writing and storytelling skills, especially for technical or semi-technical audiences
- Proven ability to create and rank SEO-driven content such as blogs, use cases, and glossary pages
- Strong organizational and project management skills with the ability to manage calendars, workflows, and writers
- AI-native with familiarity in tools like ChatGPT, Jasper, SurferSEO, Notion AI, etc.
- Bonus: Experience managing freelance writers or guiding junior content creators
Nice-to-Have**
- Experience working in a startup or lean team environment
- Ability to edit short\-form video scripts or translate video into written content
- Familiarity with MSP or IT buyer personas
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