Performance Marketing Manager
6 days ago
Job Overview
We are seeking an experienced Google Ads Expert to manage and optimize high-performing PPC campaigns that drive measurable business growth. The ideal candidate has a deep understanding of Google Ads strategy, analytics, keyword optimization, audience targeting, and conversion tracking, along with a proven track record of improving ROI across multiple industries.
Key Responsibilities
* Plan, create, and manage Google Search, Display, Shopping, Video, and Performance Max campaigns.
* Conduct comprehensive keyword research to identify opportunities for growth.
* Optimize ad copy, bidding strategies, and landing pages for maximum Quality Score and conversions.
* Develop and execute A/B tests on ad creatives, extensions, and landing pages.
* Monitor daily campaign performance and make data-driven adjustments.
* Manage budget allocations and ensure efficient use of ad spend.
* Set up and maintain conversion tracking, event tracking, and audience segmentation using Google Tag Manager, Analytics 4 (GA4), and Google Ads conversion tools.
* Analyze and report on CPC, CTR, CPA, ROAS, and conversion trends to measure campaign effectiveness.
* Collaborate with design, content, and web development teams to align ad strategy with overall marketing goals.
* Stay updated with Google Ads policy changes, algorithm updates, and new advertising trends.
Required Skills & Qualifications
* 3–5 years of hands-on experience managing Google Ads accounts (Search, Display, Shopping, Video).
* Google Ads Certification (Search, Display, or Performance Max) – preferred.
* Proficiency in Google Analytics 4, Tag Manager, Data Studio (Looker Studio), and Keyword Planner.
* Strong analytical and problem-solving skills with the ability to interpret data and provide insights.
* Experience with retargeting campaigns, YouTube Ads, and Remarketing Lists for Search Ads (RLSA).
* Excellent command of ad copywriting, A/B testing, and landing page optimization.
* Experience managing monthly ad budgets ranging from ₹10+ Lakhs to ₹20 Lakhs (or equivalent).
* Familiarity with Meta Ads, LinkedIn Ads, or Bing Ads is an added advantage.
Job Types: Full-time, Permanent
Pay: ₹35, ₹45,000.00 per month
Work Location: In person
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