Marketing Executive

3 days ago

Ahmedabad, Gujarat, India BiofuelCircle Full time ₹ 5,00,000 - ₹ 25,00,000 per year

This role is to create Go-to-Market strategies and support Rural Business Unit to achieve its goals, while establishing a strong brand presence in rural markets.

Responsibilities

  • Rural Marketing Strategy:
    -
  • Designing and managing the rural marketing strategy for Rural business unit - Conceptualizing & executing integrated marketing campaign to achieve the brand & business goals in the rural markets
  • Brand Building and Activations: - Plan and execute marketing campaigns, both online and offline, to increase brand awareness and drive farmer participation in alignment with Sales and Supply Network teams
  • Collaborate with creative agencies to develop compelling advertising materials and promotional content
  • Deploy rural marketing agencies to implement rural marketing plans
  • Develop local partnerships for local activation / PR / communication
  • Capture and develop engaging user generated content to accentuate digital marketing - Build and maintain relationships with local media, bloggers, and influencers to secure positive press coverage and brand partnerships

  • Manage advertising budgets and track the effectiveness of campaigns using relevant KPIs. - Understanding of local markets (culture, socioeconomic aspects, commodities, touch points etc.) and provide feedback on rural consumer behavior to marketing, product, and sales teams

  • Seasonal Campaigns:

  • Crop wise, region wise marketing campaigns to source raw materials
  • Engaging and activating existing subscriber base of biomass processors and rural entities
  • Deploying farmer communication channels
  • On-boarding customer camps and roadshows - short videos for educating, training and hand holding in App usage

  • Upselling of value-added services like Verification, Delivery and Finance services.

  • Community Engagement:

  • Build strong relationships with rural communities, local leaders, and relevant stakeholders to understand their challenges and concerns
  • Organize community outreach programs, workshops, and events to raise awareness - Manage branding initiatives that resonate with rural communities
  • Collaborate with government agencies, NGOs, and other relevant organizations to align marketing efforts

Qualifications

  • Postgraduate in Rural Marketing Management
  • Experience in rural markets a must - Preferred industry experience: Agri-Tech/ FMCG/ Agriculture & allied.
  • Local Language (Gujarati) is must.
  • 1-5 yrs of similar experience.

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