-Director of Marketing

15 hours ago

Bengaluru, Karnataka, India Nexthire Full time ₹ 15,00,000 - ₹ 30,00,000 per year

Job role- Director of Marketing

Experience: 8 years

● Location: Bengaluru

What We're Looking For
is hiring the Director of Marketing to build and execute marketing initiatives, to drive
events, brand awareness, lead generation, and customer marketing. This role is perfect
for a hands-on, strategic marketer who thrives in a fast-paced startup environment and can
balance content marketing, product marketing, event planning, and demand
generation.
If you love crafting compelling narratives, launching high-impact campaigns, and
working closely with sales to drive business growth, we want to hear from you.

What You'll Be Doing
Content & Product Marketing
● Develop and execute content strategies—including thought leadership pieces,
case studies, blogs, one-pagers, and product messaging.
● Work with sales and product teams to refine positioning and sales enablement
materials.
● Own the creation of marketing collateral that supports outbound campaigns and
customer engagement.
Events & Community Marketing
● Lead 's presence at major US insurance industry conferences, handling
everything from logistics to engagement strategy.
● Plan and execute micro-events (private dinners, networking meetups) to foster
relationships with underwriters, carriers, and brokers.
● Build and nurture an engaged community through targeted outreach and valuable
content.
● Amplify events and community initiatives through media while securing industry
recognition via PR and analyst reports like Gartner.

Demand Generation & Sales Support
● Execute targeted demand generation campaigns to drive high-quality leads.
● Align marketing with sales to ensure a steady pipeline of prospects.
● Support ABM (Account-Based Marketing) initiatives with strategic content and
outreach.
Full Funnel Reporting & Nurturing
● Monitor and report on marketing funnel performance, building dashboards that
provide actionable insights.
● Leverage data to identify trends, segments, and optimization opportunities across the
GTM team.
● Craft targeted email campaigns to engage different CRM segments and convert
warm leads into demo-ready opportunities.

What You Need
● 5+ years of US experience in content marketing, product marketing, lead
generation, and campaign optimization (preferably within B2B SaaS).
● Startup experience: comfortable operating in a fast-paced, high-growth environment.
● Experience in organizing and executing industry events, including conferences,
executive dinners, and networking meetups.
● Strong skills in:
○ Marketing automation tools (HubSpot or similar).
○ Google Analytics & Tag Manager for performance tracking.
○ Copywriting, UX, and design—the ability to craft compelling messaging and
optimize the user experience.

This Is a High-Impact Role
Your work will directly influence our ability to generate demand, engage prospects, and drive
revenue growth. If you're a Generalist marketer who thrives on pipeline generation and
campaign execution, this could be the perfect opportunity for you.

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