Marketing Insights Specialist

1 week ago

Kolkata Bidhannagar India Cineverse Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About the Company

On a mission to give people limitless access to the vast world of Entertainment, Cineverse's advanced, proprietary technology drives the distribution of over 70,000 premium films, series, and podcasts.

From providing a complete streaming solution to some of the world's most recognizable brands, to super-serving our network of fan channels – from direct ad sales partnerships to premium global content – we offer more of the stories that move us, and technology that moves us forward. Industry leaders with a history of innovation, Cineverse is powering the future of Entertainment.

Job Title: Marketing Insights Specialist

Overview:

The Marketing Insights Specialist is responsible for transforming raw data into actionable insights that shape Cineverse's marketing strategy and execution. This role manages marketing dashboards, attribution frameworks, and reporting cadences while working closely with Marketing, Finance, and Product teams.

Key Responsibilities:

  • Develop and manage dashboards tracking campaign performance, subscriber acquisition, and retention.
  • Conduct deep-dive analyses of marketing channels (paid, owned, earned) to identify ROI drivers.
  • Implement attribution models to measure campaign and channel effectiveness.
  • Partner with CRM to design audience segments and evaluate lifecycle performance.
  • Provide forecasting and scenario modeling for marketing spend and subscriber growth.
  • Deliver weekly/bi-weekly/monthly reporting for head of marketing and leadership with clear insights and recommendations.
  • Create post-campaign recaps that combine quantitative performance with strategic insights.
  • Collaborate with Product and Market Research teams to align methodologies and ensure accuracy.
  • Present insights, translating technical findings into clear business implications.

Required Skills & Qualifications

  • 5+ years of experience in business intelligence, marketing analytics, or data strategy, preferably in streaming, media, or consumer tech.
  • Advanced proficiency with SQL, data visualization tools (Tableau, Looker, Power BI), and analytics platforms (Google Analytics, Amplitude, Mixpanel).
  • Strong understanding of marketing KPIs (CPSU, CAC, LTV, ROAS, churn, engagement).
  • Experience with attribution modeling and marketing performance measurement.
  • Excellent analytical, problem-solving, and communication skills.
  • Ability to translate complex data into simple, actionable insights for marketing stakeholders.

Preferred Qualifications

  • Experience supporting paid media, CRM, and lifecycle marketing teams.
  • Knowledge of A/B testing, experimentation design, and marketing optimization frameworks.
  • Familiarity with subscription businesses and funnel analytics.
  • Passion for streaming entertainment and data-driven storytelling.

Education

  • Bachelor's degree in Business, Marketing, Data Analytics, Statistics, or related field required.
  • Advanced degree in Data Science, Analytics, or Marketing preferred but not required.

  • Digital Marketing Specialist

    3 days ago

    india Solvetude Marketing Consultancy Full time

    We are on a hunt for a Performance Marketing Specialist to manage paid digital marketing campaigns across online mediums for our clients globally. If you live and breathe digital marketing, we want you. What do we want from you?Responsibilities· Create and manage day-to-day online advertising and lead generation campaigns on different socialmedia platforms:...

  • Marketing Startegy

    2 weeks ago

    Bengaluru, India Confluent Full time

    Job Description We're not just building better tech. We're rewriting how data moves and what the world can do with it. With Confluent, data doesn't sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them. It takes a certain kind...

  • Sales And Marketing Specialist

    1 week ago

    Kolkata, West Bengal, India Travel Paradise Online Pvt. Ltd. Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Company DescriptionTravel Paradise Online Pvt. Ltd., based in Dehradun, India, is a leading e-travel service company specializing in Outbound and Inbound tours and ticketing. Known for innovative business strategies, the company has grown rapidly, attracting over 2,500 agents to its network in just three years. A dynamic team of dedicated professionals...

  • ▷ (Only 24h Left) Manager - Omnichannel Analytics & Insights

    3 weeks ago

    Hyderabad, India Axtria - Ingenious Insights Full time

    Job Description Job Title: Omnichannel Analytics & Insights Manager Location: NCR / Pune / Bangalore / Hyderabad Department: Omnichannel Center of Excellence Employment Type: Full-Time Role Overview We are seeking a seasoned Omnichannel Analytics & Insights Manager to lead the evaluation and optimization of omnichannel campaigns for U.S. pharmaceutical...

  • Digital Marketing Specialist

    3 weeks ago

    Kolkata, India Grape Services Pvt Ltd Full time

    Job Description About the Role We are looking for an experienced Digital Marketing Specialist who can lead and execute end-to-end marketing strategies for a prop trading firm. The ideal candidate should have strong experience in marketing and be capable of managing campaigns, content, analytics, and a marketing team to drive brand growth and high-quality...

  • Digital Marketing Specialist

    1 week ago

    Kolkata, West Bengal, India SMIFS LIMITED Full time ₹ 19,20,000 - ₹ 48,00,000 per year

    We are looking for a Digital Marketing Specialist to join our in-house team on a full-time basis.About SMIFS LimitedSMIFS Limited is a SEBI-registered financial services company with a legacy of over four decades in the Indian capital market. We offer a comprehensive range of Stock Broking, Wealth Management, Portfolio Management, Investment Advisory, and...

  • Analytics & Insights Specialist

    4 weeks ago

    Gurugram, India Gartner Full time

    Job Description The Analytics and Insights Specialist will be a critical member of the HR COE Analytics team. This role will support Gartner's global HR business unit and will be a key driver for advancing our Recruiting Programs Analytics function to drive hiring, retention, and other key business outcomes in line with Gartner's growth objectives. This role...

  • Social Media Marketing Specialist

    3 days ago

    Hyderabad, India Xemplar Insights Full time

    Job Description Social Media Specialist Bay6 & Xemplar Job Description Experience Range: 6+ years Build Bay6's executive and corporate presence on LinkedIn and YouTube, amplify launches/events, and convert engagement into pipeline with ABM/Offers. Xemplar support for portfolio consistency. Role & Expectations (Bay6) Own Bay6's social calendar and channel...

  • Marketing Operations Specialist

    6 days ago

    Kolkata, West Bengal, India Cineverse Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    About the CompanyOn a mission to give people limitless access to the vast world of Entertainment, Cineverse's advanced, proprietary technology drives the distribution of over 70,000 premium films, series, and podcasts.From providing a complete streaming solution to some of the world's most recognizable brands, to super-serving our network of fan channels –...

  • Marketing Specialist

    4 weeks ago

    India Vibuddy Network PVT LTD Full time

    Job Description Company Description We suggest you enter details here. Role Description This is a full-time, on-site role for a Marketing Specialist located in Mangaluru. The Marketing Specialist will be responsible for developing and implementing marketing strategies, conducting market research, and managing sales activities. Additionally, the Marketing...