Digital Marketing Specialist

3 weeks ago

Kolkata India Grape Services Pvt Ltd Full time

Job Description About the Role We are looking for an experienced Digital Marketing Specialist who can lead and execute end-to-end marketing strategies for a prop trading firm. The ideal candidate should have strong experience in marketing and be capable of managing campaigns, content, analytics, and a marketing team to drive brand growth and high-quality lead acquisition. Key Responsibilities - Develop, implement & optimize complete digital marketing strategies aligned with business goals. - Lead and manage the marketing team including content, performance ads, social media, and design. - Manage paid campaigns across Google, Meta, LinkedIn, and other trading-friendly platforms. - Ensure compliance with platform policies for financial services advertising. - Plan and execute SEO strategies to improve ranking and high-intent organic traffic. - Create marketing funnels and automation using CRM tools & email marketing. - Monitor performance using analytics dashboards, provide insights and ROI reporting. - Work closely with product and sales teams for new trading programs, customer journeys, and Loyalty initiatives. - Competitor analysis and market research in trading, stock & crypto industries. - Oversee website performance, landing page optimization, and conversion rate improvement. Required Skills & Expertise - Proven experience in digital marketing - Strong knowledge of Google Ads & Meta Ads with policy-compliant financial campaign execution. - Hands-on experience with SEO tools (Ahrefs, SEMRush, Keyword Planner). - Expert in performance analytics using Google Analytics, Tag Manager, and Data Studio. - Experienced in team management & leadership roles. - Knowledge of marketing funnels and automation (HubSpot, Zoho, Mailchimp, etc.) - Strong written and verbal communication skills with financial content understanding. - Ability to thrive in a fast-paced, performance-driven environment. Education - MBA preferred but not mandatory with relevant work experience. Mail your cv at [Confidential Information]

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