Lead- Digital Marketing

Mode of Work: In-Office

Brief Overview of the Job Description:

The Digital Marketing Manager will be responsible for driving higher performance for our clients omnichannel sales across stores, web, and app through strategic approaches on digital marketing channels. This role involves building long-term marketing strategies, streamlining marketing operations, managing stakeholder expectations, and fostering a high-performing marketing team. The candidate will work closely with global marketing leaders and external advisors to ensure the efficiency and effectiveness of digital media channels, optimizing customer growth, retention, and overall engagement.

Key Responsibilities:

E-Commerce Campaign Management:

• Develop and implement digital marketing campaigns specifically tailored for e-commerce,including SEO/SEM, email marketing, social media, display advertising, and PPC.
• Measure and report on the performance of all digital marketing campaigns, and assess them against e-commerce goals (ROI and KPIs).

E-Commerce Strategy Development:

• Create and execute performance marketing strategies aimed at driving traffic and sales to the e-commerce platform.
• Identify trends and insights to optimize spend and performance based on the insights.

Advanced-Data Analysis:

• Utilize analytical tools to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Generate regular reports on campaign performance and e-commerce metrics.

Collaborative Efforts:

• Work closely with the product, design, and content teams to create compelling e-commerce landing pages and enhance the user experience.
• Align digital marketing campaigns with overall e-commerce and business strategies.

Creative Content and Engagement:

Develop innovative growth strategies through creative and engaging digital marketing content.

Manage and maintain the social media presence to boost brand awareness and drive traffic to the e-commerce site.

Technologies to be Used:

• Performance marketing platforms (e.g., Google Ads, Facebook Ads)
• CRM and retention tools
• Martech platforms
• Predictive analytics tools
• SEO tools
• Data visualization and dashboarding tools
• Leverage e-commerce and marketing automation platforms to streamline processes and measure campaign effectiveness.
• Utilize CRM systems to enhance customer segmentation and targeting.

Qualifications:

• Bachelors degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in digital marketing with a focus on e-commerce.
• Proven experience managing successful PPC, SEO, SEM, email marketing, and social media
• campaigns for e-commerce platforms.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture,
• WebTrends).
• Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
• Strong analytical skills with a data-driven mindset.
• Up-to-date with the latest trends and best practices in e-commerce and digital marketing.
• Excellent communication and interpersonal skills.
• Ability to work independently and collaboratively within a team.

Knowledge:

• In-depth knowledge of performance marketing and omni-commerce
• Strong understanding of data analysis and data-driven decision-making
• Familiarity with Martech and predictive analytics

Skills:

• Strong data analysis skills
• Excellent communication and stakeholder management skills
• Leadership and team-building capabilities
• Ability to strategize and implement effective marketing campaigns

Attitude:

• Entrepreneurial mindset with a strong sense of responsibility
• Autonomous and results-driven
• High level of professionalism and integrity
• Collaborative and team-oriented approach

Work Environment:

• Collaborative and results-driven work environment
• Focus on continuous improvement and innovation
• Supportive and dynamic team culture
• Key Performance Indicators:
• Customer growth and retention rates
• ROI on marketing spend
• Efficiency and effectiveness of digital media channels
• Team performance and development

Salary and Benefits:

Competitive salary based on experience and qualifications

Comprehensive benefits package including health insurance, paid time off, and professional development opportunities

Company Overview:

Our client stands as a leading player in the market, dedicated to delivering top-quality products and services to our valued customers. With an unwavering focus on innovation and customer satisfaction, they continuously strive for excellence in every endeavor. Their passionate, driven team is committed to making a significant positive impact within the industry, ensuring they remain at the forefront of progress and success.