Digital Marketing

Digital Marketing & Lead Generation Manager – Higher Education, International Universities

About the Role

We are seeking a result-oriented and data-driven
Digital Marketing & Lead Generation Manager
to strengthen our education digital marketing initiatives. The role involves conceptualizing, executing, and optimizing digital campaigns to generate high-quality student leads and enhance visibility for our international university clients in India and South Asia.

What you need to do:

• Plan and manage paid campaigns (Google, Meta, LinkedIn) targeting students across India & South Asia with an aim to generate leads leading to student recruitment.
• Drive qualified leads for international universities through innovative funnel strategies
• Analyze campaign performance and optimize ROI
• Develop creative digital content to strengthen brand visibility and engagement.

This position offers an exciting opportunity to work at the intersection of
higher education and digital strategy
, contributing directly to the global expansion of international universities and higher educational institutions (HEIs)

About T&A Consulting

T&A Consulting is a global advisory firm specializing in
Market Entry, Investment Promotion, and Higher Education Services
. Headquartered in
Gurugram, India
, with a global presence across the
UK, Middle East, Europe, and the Americas
, we work with
international universities, government bodies, and economic development agencies
to enable their strategic expansion into India and South Asia.

Through our
Education Practice
, we support leading international universities in
student recruitment, in-country representation, institutional partnerships, campus set-up, digital marketing and brand visibility
in India and South Asia.

As a part of T&A, you will learn and grow with a highly collaborative and innovative team. We have nurtured a robust value system where talent meets integrity, clarity, and grit.

Key Responsibilities

• Plan, implement, and optimize
  digital marketing campaigns
  (Google, Meta, LinkedIn, YouTube, etc.) focused on student acquisition and engagement.
• Develop and manage
  lead-generation funnels
  that convert digital engagement into qualified inquiries.
• Manage paid media budgets and ensure optimal
  ROI and cost-per-lead (CPL)
  performance.
• Collaborate with internal teams to create
  compelling content, creatives, and landing pages
  aligned with each university's brand.
• Monitor, analyse, and report on campaign metrics to improve targeting and performance.
• Conduct competitor and trend analysis within the higher education digital landscape.
• Manage
  social media strategy
  and enhance the digital visibility of university partners through consistent, impactful storytelling.

Desired Skills & Qualifications

• Bachelor's degree in
  marketing, communications, or related field
  (master's preferred).
• 3–6 years of hands-on experience in
  digital marketing / performance marketing
  , in the
  Higher Education sector, Education Agencies, Study Abroad is a must
• Proficiency in
  Google Ads, Meta Ads Manager, SEO/SEM, Analytics, and LinkedIn Campaign Manager
  .
• Familiarity with
  email marketing tools (Mailchimp, HubSpot)
  and
  basic design tools (Canva, Adobe Suite)
  .
• Rich experience of managing social media channels, especially
  LinkedIn, Facebook and Instagram
• Strong understanding of digital funnels, CRM integration, and lead-nurturing workflows.
• Excellent communication and storytelling skills.
• Strong analytical and project-management skills.
• Creative mindset with a passion for measurable results.

What We Offer

• Opportunity to work with
  renowned global universities and education brands
  .
• Exposure to international markets and multi-cultural teams.
• Dynamic, growth-oriented environment that values ideas, ownership, and innovation.
• Exposure to a global consulting environment, with an opportunity to learn and grow in a meritocracy- driven organization
• Opportunities for vertical and horizontal professional growth within a well-defined career progression path
• Energetic and supportive working environment

Location

Gurugram, India (Work from Office)

If you're ready to craft impactful digital campaigns that connect students with global education opportunities -
join us in shaping the future of international education marketing.