Digital Marketing

4 days ago

Gurgaon, Haryana, India Planify Capital Limited Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Key Responsibilities

  • Develop, implement and manage comprehensive SEO strategies covering off-page, on-page, and technical SEO to improve search engine rankings, increase organic traffic, and maximize online visibility.
  • Conduct regular SEO audits and optimize website content, structure, metadata, and internal linking to ensure best practices.
  • Manage and optimize Google Ads campaigns to drive targeted traffic, leads, and conversions while optimizing budget spend.
  • Plan and execute influencer marketing and YouTuber outreach campaigns to expand brand reach and engagement.
  • Develop and manage press release outreach strategies, including crafting compelling press releases, distributing them to targeted media outlets, and building strong media relationships to secure positive coverage and backlinks.
  • Lead, mentor, and manage a digital marketing team, providing guidance and fostering a collaborative and results-driven culture.
  • Collaborate with content, design, and development teams to ensure alignment of SEO and digital marketing strategies.
  • Monitor, analyze, and report on key performance metrics for all digital campaigns using tools such as Google Analytics, Google Search Console, and other SEO and ad platforms; provide actionable insights for continuous improvement.
  • Stay up-to-date with the latest digital marketing trends, SEO algorithm updates, competitive landscape, and emerging tools and technologies.
  • Collaborate with cross-functional teams to align digital marketing efforts with overall business goals and marketing strategies.
  • Manage vendor and agency relationships related to SEO, advertising, influencer campaigns, and PR outreach.

Qualifications

  • Minimum 5 years of experience in digital marketing, with a strong focus on SEO, paid advertising, and PR outreach.
  • Hands-on experience with all aspects of SEO, including technical SEO, on-page optimization, and link-building strategies.
  • Proven expertise in managing Google Ads campaigns, influencer/YouTuber collaborations, and press release distribution.
  • Experience in identifying, negotiating, and managing influencer or YouTuber partnerships.
  • Strong leadership and team management skills with experience leading marketing teams or projects.
  • Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz), Google Analytics, Google Search Console, and ad management platforms.
  • Excellent analytical and problem-solving skills, with the ability to translate data into actionable marketing strategies.
  • Strong project management and communication abilities.
  • Knowledge of HTML, CSS, and website architecture is a plus.

Skills: influencer,digital marketing,digital,technical seo,seo

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