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Influencer Marketing Manager
2 weeks ago
Job Title: Influencer Marketing ManagerLocation: Company: SwishIn (LeSwishin Private Limited)Type: Full-time
About SwishInSwishIn is a new-age fashion e-commerce brand disrupting Gen Z fashion with bold, trend-forward styles. We thrive on drop culture, digital-first marketing, and building a strong influencer-led community. We're looking for a strategic, ROI-focused Influencer Marketing Manager with proven experience in the fashion industry.
This is a high-ownership role where you'll be expected to lead, scale, and optimize SwishIn's influencer ecosystem through data-backed performance and long-term creator partnerships. Role OverviewAs the Influencer Marketing Manager, you will be responsible for building and managing partnerships with influencers, creators, and content collaborators across platforms (Instagram, YouTube, etc.). Your goal is to drive brand visibility, trust, and conversions through high-impact influencer strategies.
Please apply only if you have:Core experience working with fashion brands (mandatory)Demonstrated ability to deliver high ROI on influencer campaignsA strong and active influencer network in the fashion space
Key Responsibilities1. Influencer Strategy & PlanningDesign and execute monthly and drop-based influencer strategies
Identify fashion-relevant creators across mega, macro, micro, and nano levels
Map influencers to brand goals across awareness, engagement, and conversions2. Influencer Outreach & Relationship ManagementBuild strong relationships with creators and talent agencies
Lead outreach, briefing, negotiation, and execution for both paid and barter partnerships
Ensure brand alignment and timely content delivery3. Campaign ManagementBuild influencer calendars aligned with product drops and social campaigns
Manage usage rights, timelines, reposting, and campaign deliverables
Collaborate with design and content teams for visual and creative inputs4. Performance Tracking & ROITrack metrics: reach, engagement, traffic, conversions, influencer-wise ROASMaintain dashboards to measure campaign performance and optimize results
Report monthly ROI and retention of top-performing creators5. Cross-functional CollaborationWork closely with performance marketing to amplify creator content
Integrate influencer content across ads, emailers, and brand platforms6. Gifting & UGC ManagementPlan and execute personalized PR drop campaigns
Monitor UGC and repost strategy for organic reach and community engagement
Key Skills & Requirements3–5 years of influencer marketing experience specifically in fashion or D2C fashion
Demonstrated history of achieving strong ROI from influencer campaigns
Existing influencer network in the fashion/lifestyle space (macro micro)Excellent relationship management and project coordination skills
Solid understanding of Gen Z fashion trends and creator culture
Hands-on with campaign tracking, data analysis, and content briefing
Bachelor's degree in Marketing, Fashion Communication, or related fields
Bonus Points If You Have:Experience with whitelisting influencers for paid campaigns
Worked in early-stage fashion startups or fast-growth e-commerce
Strong track record in launching new collections via creator collaborations