
Social Media Marketing Associate
6 days ago
**About KC Overseas Education**:
With our extensive network of over 850 universities and institutions across 33 countries, we have proudly assisted more than 575,000 students in pursuing higher education in sought-after destinations such as the USA, Canada, the UK, Ireland, Europe, Australia, New Zealand, Singapore, etc.
Founded 26 years ago, we have built a dedicated team of approximately 850 professionals working across the globe. Our operations span over 65 offices in 11 countries throughout South Asia, Southeast Asia, and Africa.
At KC Overseas Education, we are committed to leveraging technology and expertise to enhance the international education experience, continuously evolving to meet the dynamic needs of our global partners and students.
We are seeking a **Social Media Associate** to manage and grow our social media presence. This role involves content creation, audience engagement, trend research, and analytics to drive a data-informed strategy. Additionally, the position supports LinkedIn thought leadership efforts to position key executives as industry leaders.
**Key Responsibilities**:
**Social Media Management**
- Manage & execute daily activities across Instagram, Facebook, LinkedIn & YouTube for assigned accounts / pages.
- Plan and implement social media campaigns to enhance brand awareness and engagement.
- Continuously improve account performance on a month-on-month basis.
**Content Creation & Community Engagement**
- Develop, curate, and schedule engaging content tailored to each platform.
- Research and implement trending video formats and reels for maximum engagement.
- Monitor and respond to audience interactions to foster community engagement.
**Trend Research & Thought Leadership**
- Stay updated on social media trends and platform changes to refine strategies.
- Support LinkedIn thought leadership initiatives for assigned accounts.
- Engage with relevant LinkedIn communities and industry professionals.
**Analytics & Performance Tracking**
- Track key performance metrics such as engagement, reach, and follower growth.
- Generate reports with insights and recommendations to optimize content.
- Use analytics tools (e.g., Meta Business Suite, Google Analytics, LinkedIn Insights) to measure campaign effectiveness.
**Skills**:
- Social Media Management & Campaign Planning
- Content Creation & Scheduling
- Community Engagement & Audience Growth
- Trend Research & Competitive Analysis
- LinkedIn Thought Leadership Support
- Basic Graphic Design & Video Editing (Canva, Adobe Suite) & Copywriting
- Analytics & Reporting (Meta, Google, LinkedIn)
- Time Management & Multitasking
**Qualifications**:
- 1-2 years of experience in social media management or digital marketing.
- Bachelors or Masters in Marketing, BBA, Communications, PR, etc
- Strong understanding of social media platforms, algorithms, and best practices.
- Excellent writing and communication skills.
- Data-driven mindset with the ability to derive insights from analytics.
- Strong organizational skills in a fast-paced environment.
- Experience with social media tools (e.g., Hootsuite, Buffer, Sprout Social) is preferred.
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