Associate - Brand Marketing

16 hours ago

Bengaluru Karnataka, India Myntra.com Full time

**Roles and Responsibilities**

**Role**: Handling Brand marketing for the house of brands portfolio and events for Myntra

**Responsibilites**:

- Working with brands across the house of brands portfolio and own up the entire brand marketing charter for these brands
- Working on the event marketing plans for the large sale events of myntra
- Working with internal stakeholders and external partners to ensure fulfillment of brand plans
- Developing digital/social/BTL plans for brands basis the brand and category requirements and executing the plans
- Regular monitoring of brand and event performance through data dashboards

**Qualifications & Experience**
- 2-4 years of relevant work experience of working on brands managing the communication and brand strategy.
- Has exposure to creative development process, including content and campaign creation and execution
- Needs to have exposure to media planning, Digital planning etc.
- Having strong creative bent of mind, with ability to generate ideas to drive brand visibility
- Has an analytical bent of mind and is able to understand data
- Cross functional team management skills to liaison with both external agencies and internal stakeholders
- Comes with industry contacts and publisher connections, has worked with vendors across domains
- Experience of working in unstructured environment, entrepreneurial in nature
- Excellent verbal and written communication skills
- Self-motivated, aggressive, open to learning with an extremely positive attitude

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