Digital Marketing Executive

8 hours ago

Kolkata, India Fusion Techlab Full time

1-2 years of experience in developing and implementing digital marketing strategies
- Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, Facebook Ads and LinkedIn Ads
- Strong knowledge and experience of all different digital marketing channels, online marketing tools, SEO, SMO and best practices.

**Responsibilities**
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors

**Requirements and skills**
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field

**Salary**: ₹8,000.00 - ₹30,000.00 per month

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- SMM: 1 year (preferred)
- SEO: 1 year (preferred)

**Speak with the employer**
+91 9330952511

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