Digital Marketing Executive

**Digital Marketing Executive Job Description**

**Key Responsibilities**:

- **Campaign Management**:

- Manage and optimize paid advertising campaigns (e.g., Google Ads, Meta Ads, LinkedIn Ads, etc.) to maximize ROI and achieve campaign objectives.
- **Content Creation & Management**:

- Collaborate with graphic designers and other internal teams to produce visually appealing and on-brand marketing assets.
- Manage and maintain the company's website content, ensuring it is up-to-date, engaging, and optimized for search engines.
- **SEO & SEM**:

- Actively participate in SEO efforts, including keyword research, on-page optimization, and technical SEO improvements.
- Monitor and analyze SEO performance, identifying opportunities for improvement to increase organic search rankings and website traffic.
- **Social Media Management**:

- Plan, manage, and execute social media campaigns across relevant platforms (e.g., Facebook, Instagram, LinkedIn, X, etc.).
- Monitor social media trends, engage with online communities, and identify opportunities for increased brand presence and engagement.
- **Analytics & Reporting**:

- Utilize web analytics tools (e.g., Google Analytics, Google Search Console, CRM systems) to track, analyze, and report on the performance of digital marketing campaigns.
- Identify key trends, insights, and opportunities for optimization based on data analysis.
- Prepare and present regular reports on campaign performance to stakeholders, highlighting successes and areas for improvement.
- **Market Research & Trend Analysis**:

- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Conduct competitor analysis and market research to identify new opportunities and inform strategic decision-making.\

**Qualifications**:

- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- [Number] years of proven working experience as a Digital Marketing Executive or in a similar digital marketing role.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, Ahrefs, etc.).
- Experience in setting up and optimizing PPC campaigns (Google Ads, Meta Ads).
- Strong understanding of SEO principles and best practices.
- Excellent written and verbal communication skills with the ability to create engaging content.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Ability to multitask, prioritize, and manage projects effectively in a fast-paced, deadline-driven environment.
- Proactive, self-motivated, and a team player.

**Preferred Skills (Bonus Points)**:

- Certifications in Google Ads, Google Analytics, HubSpot, or other relevant digital marketing platforms.
- Basic understanding of HTML, CSS, or content management systems (CMS).
- Experience with A/B testing and conversion rate optimization (CRO).
- Familiarity with marketing automation tools.

**What We Offer**:

- Competitive salary and benefits package.
- Opportunity to work with a talented and collaborative team.
- Exposure to diverse and exciting digital marketing projects.
- Continuous learning and professional development opportunities.
- A dynamic and supportive work environment.

Pay: ₹15,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

Work Location: In person

Application Deadline: 23/06/2025