
Digital Marketing Executive
1 day ago
FULL-TIME- HYDERABAD- 2 TO 4 YEARS-
**Key Responsibilities**
**Digital Marketing Strategy**: Develop and execute comprehensive digital marketing strategies tailored to both IT services and SaaS products. Align marketing efforts with business goals and target audience needs.-
**SEO & SEM**:Optimize website content, structure, and on-page elements to improve organic search rankings. Plan and manage pay-per-click (PPC) campaigns to drive targeted traffic and conversions.**Social Media Management**: Manage and grow Codetru’s social media presence across platforms. Develop engaging content, run targeted campaigns, and analyze performance metrics.**Product Marketing**: Work closely with the product team to develop go-to-market strategies for SaaS products. Create product positioning, messaging, and collateral that resonates with the target audience.- **Design Collaboration**:Collaborate with the design team to create visually appealing marketing materials, including brochures, infographics, landing pages, and social media graphics.**Analytics & Reporting**: Monitor and analyze key performance indicators (KPIs) across all digital marketing channels. Provide regular reports with insights and recommendations for continuous improvement.**Market Research**:Conduct market research to identify trends, customer needs, and competitive landscape. Use insights to inform marketing strategies and product development.**Campaign Management**: Plan, execute, and manage multi-channel marketing campaigns, ensuring timely delivery, budget adherence, and desired outcomes.**Collaboration**:Work closely with sales, product development, and other cross-functional teams to ensure marketing strategies align with overall business objectives.**Qualifications**
Bachelor's degree in Marketing, Business, Communications, or a related field.- 3-4 years of experience in digital marketing, with a focus on IT services and SaaS product marketing.-
- Experience with marketing automation tools and CRM systems.- Strong analytical skills and the ability to interpret data to drive marketing decisions.- Excellent communication, writing, and project management skills.- Creative thinker with a passion for staying ahead of industry trends and implementing innovative marketing tactics.**Why Codetru?**
Opportunity to work with a dynamic and growing team in the IT services and SaaS product space.- A collaborative environment where your ideas and initiatives are valued.- Competitive salary and benefits package.- Continuous learning and professional development opportunities.If you’re passionate about digital marketing and want to make an impact in the IT and SaaS industries, we’d love to hear from you
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