Channel Planning

**Manager, CCL - Channel Planning & Execution Excellence - India Rural**

**Job Location - Gurgaon**

**Focus, Scope, & Impact**:

- ** Channel & Integrated Execution Strategy**: Responsible for pulling together and refining the integrated execution strategy to win in Rural across channels - both organized and unorganized in order to unlock rural consumer and shopper base and drive penetration and velocity. Own the deepening of system insights into Rural and evolution of short and long term strategy and commercial plans in line with those insights.
- ** Design Look of Success and Programs**: Design Segmented Picture of Success (PICOS), activation programs and partnerships for channels across Rural leveraging data and best practice (both global and other FMCG).
- ** Develop Toolkits/Playbooks & Equip System to Deploy**: Develop best in class executable toolkits and playbooks to ensure ‘slide to shelf’ activation of the strategy. Work closely with franchise and bottler teams to continuously deploy and evolve toolkits.
- ** Drive Implementation of programs/pilots system wide**: Implement plans and programs working with franchise teams and bottler commercial resources to deliver aligned business growth objectives. Lead the annual business plan process for Rural - aligning and ensuring consistency of plans across the OU & bottlers with a focus on rural priority states.
- ** Governance: measuring and driving performance**: Define and track KPIs for Rural across village segments, review business performance, and design impactful routines and systems to ensure consistent improvement.
- ** Build a Community of Practice & System Capability**: Share information, insights and knowledge and build the capability of the broader system in this space - developing platforms and capability in each of our markets to materialize those insights into actions. Focus on bringing outside in and new thinking.
- ** Collaboration**: collaborate with VTM for segmentation, RGM for long-term multi-category OBPPC, RED for execution norms, Franchise and bottler teams for plans implementation, feedbacks and tracking;
**Scope**: Rural India - Across Zones, Bottlers and Channels

**Qualifications & Requirements**:5-7 years of bottling / Experience in sales or Franchise in rural Markets / FMCG Sales operations experience required.

**Communication Focus**
- Requires communications with mid-level OU and bottler leaders (14 bottlers). High communication complexity as the opportunity needs to explained and aligned in the context of ongoing business and execution priorities, performance needs to be tracked and course corrections quickly aligned and actioned
- High communication intensity with internal and external stakeholders, and key Bottler partners
- Lead strategic conversations, negotiations and alignment with internal and external stakeholders for Traditional Trade Strategy Implementation.
- System: Work with Bottler Trade & Commercial Leadership teams to influence, align and track plans.

**Key Knowledge Requirements**:
**Must Have**
- Experience in sales or Franchise in rural Markets
- CHANNEL PLANNING
- FRANCHISE LEADERSHIP SKILLS
- SHOPPER MARKETING
- SYSTEM ECONOMICS
- STRATEGIC THINKING AND LEADERSHIP PRESENCE

**Good to have**
- VTM and RTM
- Assets
- field operations
- MARKETING

**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.