Cmo

1 day ago

Goregaon East Mumbai Maharashtra, India SM Jobscraft Full time

Roles and responsibilities
- Website:

- Collaborate with the design team to enhance the homepage and product page layout for improved user engagement and conversion rates.
- Strategically allocate products on the homepage to promote featured items and categories.
- Curate compelling banner content to drive customer engagement and convey key messages effectively.
- Assist in selecting and optimizing high-quality images for the website after photo shoots.
- Optimize product descriptions and one-liners with relevant keywords to enhance SEO ranking and online visibility.
- Provide basic ideation for engaging blog content to drive audience engagement and traffic.

PR:

- Research potential influencers and curate a list for collaboration.
- Collaborate with influencers to conceptualize content and scripts for influencer reels.
- Develop engaging captions for collaborative influencer postings.
- Plan concept-based influencer collaborations aligned with brand and store strategies.
- Choose suitable music for influencer reels and ensure approval and posting timelines are met.

Digital:

- Create marketing messages and image creatives for WhatsApp marketing, including product allocation.
- Collaborate with the web team to plan and describe ad campaigns for festive and wedding seasons.

Social Media:

- Plan a festive calendar for social media content.
- Develop a date-wise story plan with graphic references, copywriting, wording placement, and product inclusion.
- Choose appropriate fonts to maintain a consistent brand image.
- Create a date-wise posting schedule, approve captions and hashtags, and allocate music for stories and posts if needed.

Print Media:

- Coordinate with advertising agencies for hoardings, newspaper ads, and PVR advertisements.
- Approve catalogues, select collection names for campaigns, and create campaign write-ups and layouts.
- Develop visual materials for in-shop branding.

Qualification:

- Post Graduate in Marketing, Advertising, or a related field.
- Proven experience in marketing coordination and familiarity with various marketing channels.
- Strong organizational and project management skills.
- Excellent communication and creative thinking abilities.
- Proficiency in SEO and digital marketing tools.
- Knowledge of influencer marketing and content creation.
- Ability to work collaboratively with cross-functional teams.

Pay: ₹700,000.00 - ₹900,000.00 per year

Schedule:

- Day shift

**Experience**:

- total work: 5 years (required)

Work Location: In person

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