Sales and Marketing Executive

6 days ago

Patliputra Colony Patna Bihar, India Opticon Technology Training & Placement Pvt. Ltd. Full time

**Key Responsibilities:Sales**:

- Identify, approach, and secure advertising and sponsorship deals with clients, agencies, and brands.
- Develop sales strategies to meet and exceed revenue targets.
- Maintain and grow relationships with existing advertisers and media buyers.
- Create customized proposals and pitches tailored to client needs.
- Coordinate with content and programming teams to align sales packages with editorial offerings.
- Track sales metrics, prepare regular reports, and forecast revenue performance.

**Marketing**:

- Plan and execute marketing campaigns to increase channel visibility, viewer engagement, and ratings.
- Develop branding strategies for shows, anchors, and special programs.
- Manage social media presence, digital campaigns, and collaborations with influencers.
- Organize promotional events, press conferences, and viewer outreach activities.
- Collaborate with PR teams to ensure positive media coverage and brand messaging.
- Conduct market research and competitor analysis to guide strategic planning.

**Requirements**:

- Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related field.
- 2-5 years of experience in sales or marketing, preferably in media, broadcasting, or advertising.
- Proven track record of meeting sales targets and managing client relationships.
- Strong understanding of media buying, TRPs, CPMs, and digital ad platforms.
- Excellent communication, negotiation, and presentation skills.
- Ability to work in a fast-paced, deadline-driven environment.
- Proficient in MS Office, CRM tools, and digital marketing platforms.

**Preferred Qualifications**:

- Experience in television, news media, or digital streaming services.
- Knowledge of media industry trends and viewer behavior analytics.
- Bilingual or multilingual capabilities depending on the channel’s audience.

**Job Types**: Full-time, Permanent

Pay: From ₹20,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance

**Education**:

- Bachelor's (required)

**Experience**:

- Marketing: 2 years (required)

**Language**:

- English (preferred)

Willingness to travel:

- 75% (required)

Work Location: In person

**Speak with the employer**
+91 9939646716
Application Deadline: 27/05/2025
Expected Start Date: 27/05/2025

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