Public Relations and Community Engagement Officer

Position : Public Relations And Community Engagement Officer

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- **Key Responsibilities**:? Strategic Public Relations & Brand Management: ? Develop and execute comprehensive PR strategies to enhance the brand image and market position of both Together Events and Utsav. ? Cultivate and maintain robust relationships with key online influencers, bloggers, and relevant digital communities. ? Draft and distribute compelling press releases and brand stories, primarily for digital platforms and targeted media. ? Manage media inquiries, facilitate interviews, and prepare spokespersons for key digital interactions. ? Monitor brand mentions and sentiment across digital channels, analyze PR effectiveness, and report on key performance indicators (KPIs).? Community & Stakeholder Engagement for Growth: ? Proactively identify, network with, and establish strong, lasting relationships with key decision-makers and stakeholders within corporate entities and government organizations relevant to Together Events' services. ? Actively engage with high-net-worth individuals, socialites, community leaders, and lifestyle influencers to attract the desired clientele and foster a vibrant community around Utsav. ? Collaborate closely with the sales and client servicing teams to understand client needs, identify potential leads, and support business development efforts by facilitating introductions and nurturing relationships.? Represent the company at industry events, conferences, and high-profile social gatherings to expand networks, enhance reputation, and identify new business avenues. ? Seek and cultivate opportunities for strategic partnerships and collaborations that lead to sustained growth and enhanced market presence for both business units.
- **Experience**:? Minimum of 2-3 years of progressive experience in Public Relations, Communications, or Community Engagement, with a proven track record in building and leveraging networks. ? Demonstrated strong expertise in managing and growing social media channels for brands, including content strategy, community engagement, and analytics. ? Strong experience in proactive networking and engaging with senior stakeholders within corporate, government, or high-profile social circles is essential. ? Proven ability to cultivate and leverage extensive professional and social networks, particularly in Chandigarh, Panchkula, and the wider Delhi-NCR region. ? Experience in organizing and promoting exclusive events or gatherings that attract a specific target demographic. ?
- **Skills & Attributes:? Exceptional Communication & Interpersonal Skills**: Fluent in English and Hindi (both written and verbal). A compelling storyteller and a natural, confident communicator with a distinct flair for building rapport and influencing. ?
- **Social Media Mastery**: Deep understanding of various social media platforms, their algorithms, content best practices, and analytics tools. Ability to create engaging, shareable content. ? Proactive Networking & Relationship Building: A highly energetic and natural connector with an established, high-quality network, capable of initiating and nurturing influential relationships.?
- **Dominant Social Media & Digital Presence**: Lead the strategy, content creation, scheduling, and community management across all key social media platforms (e.g., Instagram, Facebook, LinkedIn, X, etc.) for both Together Events and Utsav. ? Develop engaging and visually appealing content (text, image, video) tailored for each platform to maximize reach and interaction. ? Actively monitor social media conversations, respond to comments and messages, and manage online reputation effectively. ? Identify and implement social media trends, campaigns, and collaborations to boost brand visibility and engagement. ? Analyze social media performance metrics to continuously optimize strategies.? **Event Curation & Support**: ? Provide dedicated PR and engagement support for all major events hosted by Together Events and at Utsav, ensuring maximum visibility and fostering strong connections, with a strong focus on live social media coverage. ? Contribute innovative ideas for unique events and activations at Utsav designed to attract target segments and strengthen community ties.? Business Acumen & Growth Mindset: Possesses an understanding of business development principles and a keen desire to contribute to revenue growth through relationship building and strategic outreach. ? Strategic Thinker & Executer: Ability to develop high-level strategies and execute them hands-on to achieve brand, community, and business objectives. ? Social & Community Savvy: Active and respected presence in relevant professional and social communities, with a genuine passion for fostering connections. ?
- Brand Ambassador: Possesses a polished demeanor, strong personal brand, and the ability to represent Together Events and Utsav with sophistication and charm in high-level environments. ? Results-Oriented: Focused on