SEO Expert

1 week ago

Kolkata West Bengal, India NAK Infotech Pvt Ltd Full time

**Key Responsibilities**:

- **On-Page SEO**:

- Conduct keyword research to identify high-value keywords and optimize website content.
- Optimize meta tags, titles, headings, URLs, and images for search engines.
- Conduct and implement SEO audits to improve site performance and ensure it meets SEO best practices.
- Collaborate with the content team to create SEO-friendly content that ranks well on search engines.
- **Off-Page SEO**:

- Manage and develop backlink-building strategies to improve domain authority.
- Develop and manage outreach campaigns to acquire quality backlinks.
- Monitor competitor backlinks and adjust strategies accordingly.
- **Technical SEO**:

- Conduct technical SEO audits to identify issues affecting site rankings (broken links, crawl errors, etc.).
- Work with developers to implement site improvements, such as improving site speed and mobile-friendliness.
- Manage and optimize sitemaps, robots.txt, and other technical elements for better indexing.
- **Performance Monitoring & Reporting**:

- Use SEO tools (like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.) to track website performance and organic traffic.
- Monitor rankings, website traffic, and other key SEO metrics to report on progress.
- Provide insights and recommendations to improve website performance and SEO results.
- **Content Strategy**:

- Assist in planning and creating content that is optimized for SEO and aligns with the target audience.
- Collaborate with content writers to ensure content is optimized for SEO (keyword usage, internal linking, etc.).
- **Stay Updated**:

- Keep up with the latest SEO trends, algorithm updates, and best practices.
- Recommend and implement new strategies to improve SEO performance based on industry trends.
- **Collaboration**:

- Collaborate with other departments (e.g., social media, PPC) to align SEO strategies with broader marketing initiatives.
- Communicate effectively with team members to ensure SEO efforts align with business goals.

**Preferred Skills**:

- Knowledge of SEO-related tools like Screaming Frog, Ubersuggest, or similar.
- Understanding of social media marketing and how it ties into SEO strategies.
- Experience with paid advertising platforms (Google Ads, Facebook Ads) is a bonus.

Pay: ₹15,108.13 - ₹20,258.68 per month

Schedule:

- Monday to Friday

**Experience**:

- SEO: 2 years (preferred)

**Location**:

- Kolkata, West Bengal (preferred)

Willingness to travel:

- 25% (preferred)

Work Location: In person

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