OTC Marketing Bm

Job Purpose

Key Responsibilities

The role has the following key deliverables:
- Strategic Marketing Development: Formulate and implement marketing strategies that support the business objectives of the OTC portfolio, ensuring alignment with regional & global priorities.
- Market Analysis & Consumer Insights: Conduct ongoing market analysis to understand patient and healthcare provider preferences, trends, and competitor activities. Use insights to refine marketing approaches and identify growth opportunities.
- Brand Positioning: Develop and enhance brand positioning for OTC products through targeted campaigns, effective messaging, and competitive activation strategies that resonate with the Indian market.
- Product Launches & Life Cycle Management: Plan and execute new product launches in close coordination with cross-functional teams, including sales, R&D, and regulatory affairs. Develop product-specific marketing materials and manage lifecycle strategies to maximize product potential.
- Sales Enablement & Collaboration: Collaborate closely with the sales team to develop training materials, promotional tools, and incentive programs. Support sales initiatives by aligning marketing strategies with sales goals and objectives.
- Stakeholder Engagement: Act as a liaison between internal teams and external stakeholders, including healthcare providers, industry influencers, and key opinion leaders, to strengthen brand credibility and market presence.
- Budget Management: Oversee the marketing budget for the OTC portfolio, ensuring optimal allocation of resources and maximizing return on investment (ROI) for all HCP centric activations and initiatives.
- Performance Measurement & Reporting: Track the effectiveness of activation spends through KPIs, prepare performance reports, and provide actionable recommendations for improvement to senior leadership.

Knowledge/Education Required: Minimum Level of Education Required

2+ years in marketing, with at least 4 years in a consumer healthcare/pharma. Prior experience in OTC/HCP product marketing is highly desirable.

Area of Specialization

Marketing, Sales

Why is it required?

This is minimum level of experience that will be required to be able to provide leadership and guidance to the Expert team in the territory.

What we offer:
None of us should ever feel like we are standing still. Instead, we want Haleon to be a place where we feel like we are always progressing. Improving everyday health takes dedication, energy and effort. So, we look to reward your contribution with a benefits package that includes but not limited to:

- Annual bonuses that reflect Haleon’s performance
- Childcare support - we offer enhanced maternity and paternity paid leave options for those important times as well as child care options
- Life Insurance and Private Medical Package - with additional preventive healthcare services for employees to provide protection and piece of mind
- Health and Wellbeing - programmes that take care of you physically and mentally
- Development Opportunities - future-ready training, so your skills are always up to date

With our passion, knowledge and expertise alongside our category leading brands such as Crocin, Sensodyne, Voltaren and Centrum, we’re uniquely placed to grow a strong, successful business.

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military