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Influencer Marketing Executive

2 weeks ago

Andheri West Mumbai Maharashtra, India iwayworks Full time

**About iwayworks**

Iwayworks Media LLP is a Mumbai-based creative marketing agency dedicated to building brands with purpose and personality. We specialize in influencer marketing, production, user-generated content (UGC), social media, and digital branding. With a sharp focus on storytelling and strategy, we help brands create meaningful connections with their audience across platforms. Our culture thrives on creativity, collaboration, and a passion for results. If you love working in a fast-paced, idea-driven environment—this is your place.

**Responsibilities**:

- Lead influencer marketing strategy for client programs
- Research and identify key influencers, bloggers, and online media in designated categories
- Build strong relationships with influencers through seeding programs and regular communication
- Negotiate and execute paid blogs/blog networks
- Identify, establish, and manage ongoing influencer/brand ambassador programs
- Stay on top of industry trends, the latest PR/social media advancements, and relevant campaigns
- Establish and build relationships on behalf of the company and their clients
- Understand the client's mindset and requirements
- Must have contact details of top social media personalities, especially from the Lifestyle, Fashion, Food, Parenting, Technology, and Auto sectors
- Excellent communication and networking skills
- Should have a passion for using social media platforms to communicate with audiences and a deep understanding of what motivates people to engage with brands through them
- Should have a creative bent of mind and think outside the box
- Monitor and lead the existing influencer marketing team, ensuring smooth execution and performance tracking across all campaigns

**Key Requirements**
- Graduate / Postgraduate in Management, English, Public Relations, or Mass Communication preferred
- Excellent interpersonal, verbal, and written communication skills
- Minimum 2+ years of prior experience in campaign execution
- Ability to multitask and perform under pressure

Pay: ₹20,000.00 per month

Supplemental Pay:

- Performance bonus

Application Question(s):

- Please mention your current area of residence.
- Do you have a personal laptop to work with?
- Your Current CTC
- Expected CTC
- Please Mention your experience [e.g., 1 year 2 months]

Work Location: In person