Influencer Marketing Executive

2 weeks ago

Andheri Mumbai Maharashtra, India The Byke Hospitality Ltd. Full time

To drive brand awareness, engagement, and conversions by managing influencer collaborations, building strong relationships, and executing strategic influencer campaigns across various platforms.

**Key Responsibilities**:

- **Influencer Strategy & Planning**:

- Develop and execute influencer marketing strategies and campaigns aligned with brand objectives.
- Identify relevant influencers (macro, micro, nano) across platforms like Instagram, YouTube, and LinkedIn.
- **Influencer Identification & Outreach**:

- Research, shortlist, and reach out to influencers who align with brand values.
- Negotiate deliverables, timelines, and budgets effectively.
- **Campaign Management**:

- Coordinate influencer briefs, contracts, content approvals, and timelines.
- Monitor live campaigns for timely posting and compliance with brand guidelines.
- **Performance Tracking & Reporting**:

- Track campaign KPIs: engagement rate, reach, impressions, leads/sales generated.
- Provide regular reports with insights and optimization suggestions.
- **Relationship Management**:

- Maintain and nurture long-term relationships with influencers for recurring collaborations.
- Build and manage an influencer database for future use.
- **Content Collaboration**:

- Work with internal teams (design, copy) to align influencer content with brand voice and campaigns.

**Key Requirements**:

- Bachelor’s degree in Marketing, Communications, or related field.
- Minimum 2 years of hands-on experience in influencer marketing.
- Strong understanding of social media platforms and influencer trends.
- Excellent communication, negotiation, and project management skills.
- Proficiency in using influencer marketing tools (e.g., Upfluence, Heepsy, HypeAuditor).
- Data-driven approach with experience in campaign tracking and reporting.

**Job Types**: Full-time, Permanent

Pay: ₹22,000.00 - ₹30,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Food provided
- Health insurance

Schedule:

- Day shift

**Language**:

- English (preferred)

Work Location: In person

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