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Influencer Marketing Executive

3 weeks ago

Andheri Mumbai Maharashtra, India Flo Sleep Solutions Pvt Limited Full time

**Key Responsibilities**:

- **Campaign Development & Execution**:

- Assist in developing influencer marketing strategies aligned with the brand’s goals.
- Identify and establish relationships with relevant influencers and content creators across various platforms (Instagram, YouTube, etc.).
- Coordinate the logistics of influencer partnerships, including campaign planning, content creation, and execution.
- Ensure content produced by influencers aligns with brand guidelines and messaging.
- **Influencer Relationship Management**:

- Manage ongoing relationships with influencers to ensure continued collaboration and strong brand advocacy.
- Negotiate partnership terms, including deliverables, timelines, and compensation.
- Act as the primary point of contact for influencers, ensuring smooth communication and expectations management.
- **Content Collaboration & Coordination**:

- Work closely with influencers to create authentic, creative, and high-quality content that resonates with their audiences.
- Review and approve influencer content before posting to ensure it aligns with brand standards and campaign objectives.
- Ensure timely delivery of content, monitoring influencer posts and engagement.
- **Performance Tracking & Reporting**:

- Monitor and analyze the performance of influencer campaigns, tracking metrics like engagement, reach, impressions, and conversions.
- Provide regular reports to stakeholders, summarizing campaign performance, ROI, and key learnings.
- Use data insights to optimize ongoing and future campaigns for better results.
- **Market Research & Trend Monitoring**:

- Stay up to date with industry trends, platform algorithms, and the latest developments in influencer marketing.
- Identify emerging influencers and potential collaboration opportunities.
- Conduct competitor analysis to identify successful influencer strategies and campaign opportunities.
- **Budget Management & Resource Allocation**:

- Help manage the influencer marketing budget, ensuring that campaigns are executed efficiently and within budget.
- Ensure timely processing of payments to influencers, keeping track of all financial agreements.
- Optimize the influencer marketing spend to maximize the impact of campaigns.
- **Cross-Functional Collaboration**:

- Collaborate with social media, content, and creative teams to ensure cohesive campaign execution across platforms.
- Work with the PR and product teams to integrate influencer campaigns with product launches, events, or seasonal promotions.
- Assist in organizing influencer-driven activations and brand events.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Provident Fund

**Education**:

- Higher Secondary(12th Pass) (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (required)

Work Location: In person